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Pocket Essentials is a dynamic series of books that are concise, lively, and easy to read. Packed with facts as well as expert opinions, each book has all the key information you need to know about such popular topics as film, television, cult fiction, history, and more. Whether you’re selling software or sofas, hotdogs or hot tubs, good press relations is the secret of achieving recognition, and ultimately, of increasing sales. From writing a press release to taking photos, organizing press conferences to setting up one-on-one interviews, Do Your Own PR tells you step by step how to master the skills of the spin doctor and raise your own profile.