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In this groundbreaking collection of 15 interviews, successful founders of entertainment software companies reflect on their challenges and how they survived. You will learn of the strategies, the sacrifices, the long hours, the commitment, and the dedication to quality that led to their successes but also of the toll that this incredibly competitive market has on even its most brilliant minds. For the hundreds of thousands of game developers out there, this is a must read survival guide. For those who simply enjoy games and know of some of these founders, this will be a most interesting read.

Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone, and more than two-thirds of American households include video games in their daily lives. In a world that seems to be overflowing with fortune and success, the vicious truth of this booming industry is easily forgotten: failure is tradition. Video games define a cultural crossroad where business, entertainment, and technology converge, where the risks are great, cutting edge technology is vitally important and competition is intense. Here are the stories of survival from many of the industries luminaries who founded companies, created industries in their home countries, took amazing risks, innovated technologies, and invented new ways to sell. Among this outstanding group of pioneers are Richard Garriott, founder of Origin, astronaut, and the producer of the revolutionary Ultima Online, John Romero of Doom, Wolfenstein and Quake fame, and Victor Kislyi whose World of Tanks set the Guinness world record for the most people online at once with over 1.1 million people playing). You will read their stories and you will gain an understanding of how they managed in such a demanding business.

There are a few game development companies that have withstood the test of time; most startups exit as quickly as they enter the scene. Many firms are outpaced by the explosive worldwide growth and economic realities of the sector. Here are enlightening the stories of entrepreneurs who found success and many who subsequently could not repeat it. They walk you through their incredible journeys of success and failure while expressing their views on development, design, hiring, finance, business models, selling their organization, the business life cycle, their frustrations and mistakes, while showing their intensity and their passion for the business along the way.

Online Game Pioneers at Work:

• Explores the formation of entertainment software companies from the perspectives of successful founders who defied the odds
• Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup
• Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business

Other books in the Apress At Work Series:

• Gamers at Work, Ramsay. 978-1-4302-3351-0
• Coders at Work, Seibel, 978-1-4302-1948-4
• Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9
• CIOs at Work, Yourdon, 978-1-4302-3554-5
• CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4
• Founders at Work, Livingston, 978-1-4302-1078-8
• European Founders at Work, Santos, 978-1-4302-3906-2
• Women Leaders at Work, Ghaffari, 978-1-4302-3729-7
• Advertisers at Work, Tuten, 978-1-4302-3828-7

What you’ll learn

• That the commitment to quality was the key to success for all of these entrepreneurs
• That riding the cutting edge of the technology was an enormous advantage
• That knowingly compromising principles often led to disastrous results
• Making a deal with the devil is a losing strategy
• Seeing change and reacting to it with a first quality product is a winning formula
• Truly understanding your customers through whatever means possible is a key to success
• To learn from mistakes and make informed course corrections
• To enter with style and exit with grace

Who this book is for

• Software game professionals or managers
• Game developers interested in starting an independent studio
• Gamers who are interested in the history of games and game studios

Table of Contents1. David Perry, Gaikai

2. Emily Greer, Kongregate

3. Doug Whatley, BreakAway Games

4. Ian Bogost, Persuasive Games

5. Victor Kislyi, Wargaming

6. Richard Garriott, Origin Systems

7. Gaute Godager, Funcom

8. Ilkka Paananen, Supercell

9. Jason Kapalka, PopCap Games

10. John Romero, id Software

11. Ray Muzyka & Greg Zeschuk, BioWare

12. Raph Koster, Metaplace

13. Reynir Harðarson, CCP Games

14. Riccardo Zacconi, King

15. Neil Young, ngmoco:)