راهنمای توسعه محصول جدید PDMA

New Product Development is one of the most important challenges facing organizations today.

The Product Development and Management Association (PDMA) Handbook of New Product 

Development 3rd Edition provides an exceptional review of cutting edge topics for both new and 

experienced product development leaders. It offers a comprehensive and updated guide to the

practices, processes and tools critical to achieving and sustaining new product/service development

success in today’s world, delivering valuable information about the fundamentals as well as emerging  

practices such as venturing, virtual product development and the use of social media in NPD.

As the premier global advocate for professionals and organizations working in the fields of new

product/service development, PDMA has assembled in the Handbook unique content on the

critical aspects of product development success including its 2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winners and keys to success from

organizations with proven innovation track records.

The 3rd Edition is an essential reference for anyone with responsibility for product development

activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,

 and is relevant for all functions and all product/service industries.  

Content:
Chapter 1 New Products (pages 1–34): Robert G. Cooper
Chapter 2 An Innovation Management Framework (pages 35–50): Paul Mugge and Stephen K. Markham
Chapter 3 Service Development (pages 51–67): Thomas D. Kuczmarski and Rishu Mandolia
Chapter 4 Business Model Innovation (pages 68–81): Heidi M.J. Bertels and Peter A. Koen
Chapter 5 Open Innovation and Successful Venturing (pages 82–99): Rob van Leen and Marcel Lubben
Chapter 6 Success Factors of New Product Development for Emerging Markets (pages 100–114): Anna Dubiel and Holger Ernst
Chapter 7 Effective Practices in the Front End of Innovation (pages 115–134): Peter A. Koen, Heidi M.J. Bertels and Elko Kleinschmidt
Chapter 8 Getting Lightning to Strike (pages 135–153): Christopher W. Miller
Chapter 9 Portfolio Management for Product Innovation (pages 154–166): Scott J. Edgett
Chapter 10 Identifying Significant New Business Opportunities (pages 167–180): Deborah A. Mills and Paige Siempelkamp
Chapter 11 We?ness, Knowledge Sharing, and Performance in New Product Development Teams (pages 181–194): Hyunjung Lee and Stephen K. Markham
Chapter 12 Virtual Teams in New Product Development (pages 195–210): Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey
Chapter 13 Obtaining Customer Needs for Product Development (pages 211–230): Abbie Griffin
Chapter 14 User Research for Product Innovation (pages 231–243): Gary R. Schirr
Chapter 15 Market Analytics (pages 244–264): Brian D. Ottum
Chapter 16 Forecasting New Products (pages 265–281): Kenneth B. Kahn
Chapter 17 Social Media and New Product Development (pages 282–294): Amy Kenly
Chapter 18 Developing Intelligent Products (pages 295–309): Serge A. Rijsdijk and Erik Jan Hultink
Chapter 19 Strategies to Improve NPD Governance (pages 310–324): Steven Haines
Chapter 20 Managing the Supply Chain Implications of Launch (pages 325–338): Roger J. Calantone and C. Anthony Di Benedetto
Chapter 21 Post?Launch Product Management (pages 339–355): Steven Haines
Chapter 22 Managing Innovation Paradoxes for Organizational Ambidexterity (pages 356–367): Marianne W. Lewis and Constantine Andriopoulos
Chapter 23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process (pages 368–384): Rel S. Ambrozy
Chapter 24 Lessons Learned from Outstanding Corporate Innovators (pages 385–404): Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page and William M. Riggs
Chapter 25 The Difference between Goods and Services Development (pages 405–415): Stephen K. Markham and Thomas Hollmann
Chapter 26 The Emergence of the Product Innovation Discipline and Implications for Future Research (pages 416–426): C. Anthony Di Benedetto