کتاب راهنمای ارتباطات و شهرت شرکت

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

• Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insights on corporate reputation
• Identifies and addresses the lacunae in the research literature
• Applies new theoretical frameworks to corporate reputation

Content:
Chapter 1 Corporate Reputation and the Multi?Disciplinary Field of Communication (pages 1–10): Craig E. Carroll
Chapter 2 Corporate Reputation and the Discipline of Public Opinion (pages 11–19): Cees B. M. van Riel
Chapter 3 Corporate Reputation and the Discipline of Interpersonal Communication (pages 20–29): Sherry J. Holladay
Chapter 4 Corporate Reputation and the Discipline of Organizational Communication (pages 30–39): Robyn Remke
Chapter 5 Corporate Reputation and the Discipline of Advertising (pages 40–52): Nora J. Rifon, Karen Smreker and Sookyong Kim
Chapter 6 Corporate Reputation and the Discipline of Corporate Communication (pages 53–61): Peggy Simcic Bronn
Chapter 7 Corporate Reputation and the Discipline of Public Relations (pages 62–71): Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot
Chapter 8 Corporate Reputation and the Discipline of Management Communication (pages 72–80): James S. O’Rourke
Chapter 9 Corporate Reputation and the Discipline of Communication Management (pages 81–93): Anne Gregory
Chapter 10 Corporate Reputation and the Discipline of Integrated Marketing Communications (pages 94–103): Clarke L. Caywood
Chapter 11 Corporate Reputation and the Discipline of Marketing Communication (pages 104–120): Richard J. Varey
Chapter 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication (pages 121–129): Craig E. Carroll
Chapter 13 Corporate Reputation and the Discipline of Visual Communication (pages 130–140): Susan Westcott Alessandri
Chapter 14 Corporate Reputation and the Discipline of Corporate Communication Law (pages 141–150): Karla K. Gower
Chapter 15 Agenda?Building and Agenda?Setting Theory: Which Companies We Think About and How We Think About Them (pages 151–165): Matthew W. Ragas
Chapter 16 Complexity Theory and the Dynamics of Reputation (pages 166–182): Priscilla Murphy and Dawn R. Gilpin
Chapter 17 Communicatively Constituted Reputation and Reputation Management (pages 183–196): Stefania Romenti and Laura Illia
Chapter 18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory1 (pages 197–212): Jeong?Nam Kim, Chun?Ju Flora Hung?Baesecke, Sung?Un Yang and James E. Grunig
Chapter 19 Image Repair Theory and Corporate Reputation (pages 213–221): William L. Benoit
Chapter 20 The Institutionalization of Corporate Reputation (pages 222–234): John C. Lammers and Kristen Guth
Chapter 21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning (pages 235–248): Timothy L. Sellnow, Shari R. Veil and Kathryn Anthony
Chapter 22 Relating Rhetoric and Reputation (pages 249–261): oyvind Ihlen
Chapter 23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation (pages 262–278): Timothy Coombs
Chapter 24 Corporate Reputation and the Theory of Social Capital (pages 279–290): Vilma Luoma?aho
Chapter 25 Corporate Attributes and Associations (pages 291–305): Sabine Einwiller
Chapter 26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication (pages 306–317): Juan Meng and Bruce K. Berger
Chapter 27 Corporate Reputation and Workplace Environment (pages 318–333): Hua Jiang
Chapter 28 Corporate Reputation and the Practice of Corporate Governance (pages 334–346): Justin E. Pettigrew and Bryan H. Reber
Chapter 29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation (pages 347–361): Pan Ji and Paul S. Lieber
Chapter 30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View (pages 362–375): Friederike Schultz
Chapter 31 Reputation or Financial Performance: Which Comes First? (pages 376–387): Alexander V. Laskin
Chapter 32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management (pages 388–403): Robert L. Heath
Chapter 33 Form Following Function: Message Design for Managing Corporate Reputations (pages 404–417): Peter M. Smudde and Jeffrey L. Courtright
Chapter 34 Contrabrand: Activism and the Leveraging of Corporate Reputation1 (pages 419–434): Jarol B. Manheim and Alex D. Holt
Chapter 35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications (pages 435–445): Juan?Carlos Molleda and Rajul Jain
Chapter 36 Corporate Branding and Corporate Reputation (pages 446–458): Esben Karmark
Chapter 37 Corporate Reputation and Corporate Speech (pages 459–470): Robert Kerr
Chapter 38 Corporate Reputation Management and Issues of Diversity (pages 471–483): Damion Waymer and Sarah Vanslette
Chapter 39 Corporate Reputation in Emerging Markets: A Culture?Centered Review and Critique (pages 484–496): Rahul Mitra, Robert J. Green and Mohan J. Dutta
Chapter 40 The Power of Social Media and Its Infl uence on Corporate Reputation (pages 497–512): Tina McCorkindale and Marcia W. Distaso
Chapter 41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice (pages 513–529): Magda Pieczka and Theodore E. Zorn
Chapter 42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations (pages 530–544): Jennifer L. Bartlett, Josef Pallas and Magnus Frostenson
Chapter 43 Hidden Organizations and Reputation (pages 545–557): Craig R. Scott
Chapter 44 Corporate Reputation Measurement and Evaluation (pages 559–573): Don W. Stacks, Melissa D. Dodd and Linjuan Rita Men
Chapter 45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom?Line Impact of Reputation (pages 574–589): Yungwook Kim and Jungeun Yang
Chapter 46 The Future of Communication Research in Corporate Reputation Studies (pages 590–596): Craig E. Carroll