مغز گیمر: چگونه عصب شناسی و UX می توانند بر طراحی بازی ویدیویی تأثیر بگذارند

Why you should care about the gamer’s brain : Disclaimer: the “neuro-hype” trap — Part I. Understanding the brain : Overview about the brain : Brain and mind myths ; Cognitive biases ; Mental models and the player-centered approach ; How the brain works, in a nutshell — Perception : How perception works ; Limitations of human perception ; Application to games : Know your audience; Playtest your game regularly and test your iconography; Use Gestalt principles of perception; Use affordances; Understand visual imagery and mental rotation; Be aware of the Weber-Fechner bias — Memory : How memory works : Sensory memory; Short-term memory; Working memory; Long-term memory ; Limitations of human memory ; Application to games : Spacing effect and level design; Reminders — Attention : How attention works ; Limitations of human attention ; Application to games — Motivation : Implicit motivation and biological drives ; Environmental-shaped motivation and learned drives : Extrinsic motivation: of carrots and ducks; Continuous and intermittent rewards ; Intrinsic motivation and cognitive needs : Undermining effect of extrinsic incentives; Self-determination theory; The theory of flow ; Personality and individual needs ; Application to games ; Quick note on the importance of meaning — Emotion : When emotion guides our cognition : The influence of the limbic system; The somatic markers theory ; When emotion “tricks” us ; Application to games — Learning principles : Behavioral psychology principles : Classical conditioning; Operant conditioning ; Cognitive psychology principles ; Constructivist principles ; Application to games: learning by doing with meaning — Understanding the brain: takeaway : Perception ; Memory ; Attention ; Motivation ; Emotion ; Learning principles — Part II. A UX framework for video games : Game user experience: overview : A short history of UX ; Debunking UX misconceptions : UX will distort the design intents and make the game easier; UX will restrict the creativity of the team; UX is yet another option ; UX is just common sense; There is not enough time or money to consider UX — Usability : Usability heuristics in software and video games ; Seven usability pillars for game UX : Signs and feedback; Clarity; Form follows function; Consistency; Minimum workload; Error prevention and error recovery; Flexibility — Engage-ability : Three engage-ability pillars for game UX ; Motivation : Intrinsic motivation: competence, automony, relatedness; Extrinsic motivation, learned needs, and rewards; Individual needs and implicit motives ; Emotion : Game feel; Discovery, novelty, and surprises ; Game flow : Difficulty curve: challenge and pacing; Learning curve and onboarding — Design thinking Iterative cycle ; Affordances ; Onboarding plan — Game user research : The scientific method ; User research methodologies and tools : UX tests; Surveys; Heuristic evaluations; Rapid internal tests; Personas; Analytics ; Final user research tips — Game analytics : The wonders and dangers of telemetry : Statistical fallacies and other data limitations; Cognitive biases and other human limitations ; UX and analytics : Defining hypotheses and exploratory questions; Defining metrics — UX strategy : UX at the project team level ; UX in the production pipeline ; Conception; preproduction; Production; Alpha; Beta/live ; UX at the studio level — Concluding remarks : Key takeaways ; Playful learning (or game-based learning) : Making educational games engaging ; Making game-based learning truly educational ; “Serious games” and “gamification” ; Tips for students interested in game UX ; Parting words.;”Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX). In a nutshell, game UX is about considering the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions and motivation it will elicit, and how players will interact with it. This book is designed to help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently.”–Book cover.