Zoom!: The Faster Way to Make Your Business Idea Happen (Financial Times Guides)

Included in the Independent's 'Top Ten Business Start Up Books' 2012 Short, punchy and practical, this book is packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days. With useful advice on everything you need to make your business happen, from marketing, to logo design, accounts, registration, e-commerce and everything else in-between. Cover......Page 1 Zoom!......Page 2 Contents......Page 6 Shout outs......Page 8 The birth of Zoom!......Page 9 Why listen to us?......Page 12 Introduction. Launching a business has just got quicker......Page 16 How to catch an idea......Page 22 How to unplan your business......Page 32 Why you need to understand what’s driving you......Page 40 Knowing where you want to go is the first step to getting there......Page 48 How snooping about leads to business success......Page 56 How to box up your business for your customers......Page 64 How to be a visionary......Page 76 Lessons in agility......Page 84 The power of getting stuff done......Page 92 How to make your business happen slice by slice......Page 100 Making your business stand out from the crowd......Page 110 Why you should keep it simple......Page 118 When two minds are better than one......Page 124 How to deal with challenges......Page 132 What you can learn from a software company......Page 142 Hell yeah!......Page 150 Adjusting your business for success......Page 158 And that’s a wrap......Page 166 Zoom thinking: a checklist for action/launching your business in 60 days......Page 168 Index......Page 173 "Do you want to launch your business and get results quickly? Do you worry you may run out of time, energy and money before your cash flow is up and running? Does it seem that the conventional start-up process is slowing things down? If so, what you need is a faster way to launch your business. And that's what Zoom! gives you. It's packed with powerful tools, techniques and ideas that will get you ready to launch your business in just 60 days." --Publisher description