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Amazon.com Review This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price Review From an era when 'self-help' books had genuine depth, Dale Carnegie's "How to Win Friends and Influence People" has influenced the world. No book in the self-help category matters more than this one. Learning to relate to people in the ways Carnegie instructs will help you personally as well as professionally. This book is a classic because Carnegie teaches timeless truths in timeless ways. --Paul Walker Introduces Principles That Can Be Applied To Both Business And Life Itself, In A Book That Focuses On How To Best Affectively Communicate With People. Preface / Dorothy Carnegie -- How This Book Was Written, And Why / Dale Carnegie -- Nine Suggestions On How To Get The Most Out Of This Book -- Part I. Fundamental Techniques In Handling People : If You Want To Gather Honey, Don't Kick Over The Beehive -- The Big Secret Of Dealing With People -- He Who Can Do This Has The Whole World With Him. He Who Cannot Walks A Lonely Way -- Part Ii. Six Ways To Make People Like You : Do This And You'll Be Welcome Anywhere -- A Simple Way To Make A Good First Impression -- If You Don't Do This, You Are Headed For Trouble -- An Easy Way To Become A Good Conversationalist -- How To Interest People -- How To Make People Like You Instantly -- Part Iii. How To Win People To Your Way Of Thinking : You Can't Win An Argument -- A Sure Way Of Making Enemies, And How To Avoid It -- If You're Wrong, Admit It -- A Drop Of Honey -- The Secret Of Socrates -- The Safety Valve In Handling Complaints -- How To Get Cooperation -- A Formula That Will Work Wonders For You -- What Everybody Wants -- An Appeal That Everybody Likes -- The Movies Do It, Tv Does It, Why Don't You Do It? -- When Nothing Else Works, Try This -- Part Iv. Be A Leader: How To Change People Without Giving Offense Or Arousing Resentment : If You Must Find Fault, This Is The Way To Begin -- How To Criticize, And Not Be Hated For It -- Talk About Your Own Mistakes First -- No One Likes To Take Orders -- Let The Other Person Save Face -- How To Spur People On To Success -- Give A Dog A Good Name -- Make The Fault Seem Easy To Correct -- Making People Glad To Do What You Want -- A Shortcut To Distinction / Lowell Thomas. Dale Carnegie. Includes Bibliographical References And Index. You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold! Available for the first time ever in trade paperback, Dale Carnegie's enduring classic, the inspirational personal development guide that shows how to achieve lifelong success. One of the top-selling books of all time, "How to Win Friends & Influence People" has sold more than 15 million copies in all its editions. Provides suggestions for successfully dealing with people both in social and business situations