You've got 00:00:08 seconds : communication secrets for a distracted world

"**This is a resource you'll turn to again and again for advice on the best communication techniques**! The tips are invaluable and it's a quick, fun read, with humor and personal anecdotes sprinkled throughout." --Stephanie Laguna, Executive Director, Strategic Market Planning, Kaiser Permanente"**After reading the first few pages, I could not put it down**. A treasure trove of useful techniques with amusing real life anecdotes that keep the reader engaged until the last page. A must-read for the corporate world--and the real world!" --Jean Pierre Lacombe, Chief Global Markets, Head of IFC Research, The World Bank"**I loved the book and will recommend it to colleagues**. Whether you're a grizzled CEO or a new associate, you'll benefit from Paul's practical ideas and strategies." --Bill Adams, Chief Investment Officer, Global Fixed Income, MFS Financial Management "**Great insight and advice to hone your communication skills for every situation**. **Invaluable**." --Steven Marshall, President, U.S. Tower Division, American Tower "**Do yourself a favor. Give everyone you know a copy of this very practical (and funny) book**. I know I will." --Erin Deemer, Vice President, People Development, Biogen"Filled with powerful insights and humor, **this is a must-read for anyone who wants to sell their ideas or themselves**. I started using Paul's tools immediately, and urge you to do the same." --Jon Peters, CEO, AthenaOnline"Superb blend of practical tips, humor and storytelling. Paul provides real insights and memorable tactics. **All presenters (and writers) should read this book**." --Marissa Poole, Head of Global Scientific Communication, Sanofi Genzyme"**I loved this book! Humorous and insightful--it's a great read and the advice is spot on**. A must-read for leaders or anyone who wishes to inspire, motivate, or persuade." --Kelly Courtney, Advocacy Strategy Advisor, United Nations"**For those fortunate enough to know Paul personally, his voice and years of experience echo throughout this book.** The result is a practitioner's dream." --Michael Glass, Vice President, Talent Management and Development, Thermo Fisher Scientific "**Paul Hellman's book is packed with great advice for leaders, and it's fun to read**, **too**." --Marshall Goldsmith, executive coach and bestselling author of __Triggers__"**If you want to become an exceptional communicator, this is your how-to guide**. It should be mandatory reading!" --Mark Jesty, Chairperson, IMS/Toronto"**You'll find the strategies you need--and we all need this book more than we realize!**" --Alison Quirk, Executive Vice President, State Street (retired)"An easy, high-impact read that provides every executive with the tips and tools to effectively communicate**. With this book you'll maximize your impression on every audience.**" --Dusty Tenney, President, Brooks Life Sciences"Paul's witty approach and insightful tips give you the communication strategies to get heard in a world of constant distraction. **This is a must-read."** --Maureen Clang, Vice President, Leadership Development, Travelers"**__You've Got 8 Seconds__ is****a vital addition to your tool belt that I heartily recommend**." --Bill McGowan, author, __Pitch Perfect__"You need to manage your professional brand. **Use the tactics in this book. They work**." --Charles Miller, Senior Vice President, Leadership Development, Citi"Paul provides a fast, easy-to-use approach. **His method helps you make your point quickly--and with greater impact**." -- Sandy Rezendes, Chief Learning Officer, Citizens Financial Group"Both practical and funny, it's a great read for anyone who wants to have more impact at work. **Hellman has mastered the art of communication, and he lets you in on the secrets**." --Tim Saeger, Senior Vice President, Engineering, iRobot " This is a resource you'll turn to again and again for advice on the best communication techniques ! The tips are invaluable and it's a quick, fun read, with humor and personal anecdotes sprinkled throughout." --Stephanie Laguna, Executive Director, Strategic Market Planning, Kaiser Permanente " After reading the first few pages, I could not put it down . A treasure trove of useful techniques with amusing real life anecdotes that keep the reader engaged until the last page. A must-read for the corporate world--and the real world!" --Jean Pierre Lacombe, Chief Global Markets, Head of IFC Research, The World Bank " I loved the book and will recommend it to colleagues . Whether you're a grizzled CEO or a new associate, you'll benefit from Paul's practical ideas and strategies." --Bill Adams, Chief Investment Officer, Global Fixed Income, MFS Financial Management " Great insight and advice to hone your communication skills for every situation . Invaluable ." --Steven Marshall, President, U.S. Tower Division, American Tower " Do yourself a favor. Give everyone you know a copy of this very practical (and funny) book . I know I will." --Erin Deemer, Vice President, People Development, Biogen "Filled with powerful insights and humor, this is a must-read for anyone who wants to sell their ideas or themselves . I started using Paul's tools immediately, and urge you to do the same." --Jon Peters, CEO, AthenaOnline "Superb blend of practical tips, humor and storytelling. Paul provides real insights and memorable tactics. All presenters (and writers) should read this book ." --Marissa Poole, Head of Global Scientific Communication, Sanofi Genzyme " I loved this book! Humorous and insightful--it's a great read and the advice is spot on . A must-read for leaders or anyone who wishes to inspire, motivate, or persuade." --Kelly Courtney, Advocacy Strategy Advisor, United Nations " For those fortunate enough to know Paul personally, his voice and years of experience echo throughout this book. The result is a practitioner's dream." --Michael Glass, Vice President, Talent Management and Development, Thermo Fisher Scientific " Paul Hellman's book is packed with great advice for leaders, and it's fun to read , too ." --Marshall Goldsmith, executive coach and bestselling author of Triggers " If you want to become an exceptional communicator, this is your how-to guide . It should be mandatory reading!" --Mark Jesty, Chairperson, IMS/Toronto " You'll find the strategies you need--and we all need this book more than we realize! " --Alison Quirk, Executive Vice President, State Street (retired) "An easy, high-impact read that provides every executive with the tips and tools to effectively communicate . With this book you'll maximize your impression on every audience. " --Dusty Tenney, President, Brooks Life Sciences "Paul's witty approach and insightful tips give you the communication strategies to get heard in a world of constant distraction. This is a must-read." --Maureen Clang, Vice President, Leadership Development, Travelers " You've Got 8 Seconds is a vital addition to your tool belt that I heartily recommend ." --Bill McGowan, author, Pitch Perfect "You need to manage your professional brand. Use the tactics in this book. They work ." --Charles Miller, Senior Vice President, Leadership Development, Citi "Paul provides a fast, easy-to-use approach. His method helps you make your point quickly--and with greater impact ." -- Sandy Rezendes, Chief Learning Officer, Citizens Financial Group "Both practical and funny, it's a great read for anyone who wants to have more impact at work. Hellman has mastered the art of communication, and he lets you in on the secrets ." --Tim Saeger, Senior Vice President, Engineering, iRobot The average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse. Every day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies: Focus: Design a strong message - then say it in seconds Variety: Make routine information come alive Presence: Convey confidence and command attention You'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence. Whether pitching a project, giving a speech, selling a product, or just writing an email, You've Got 8 Seconds will make sure you get heard, get remembered, and get results. Pt. I. Capture attention with FOCUS. Say less The fast-focus method Three more ways to focus Watch your words and your emails pt. II. Capture attention with VARIETY. Be slightly different The easiest way to explain anything Stories : the 2.5 step method Vary from announce to discuss Questions : how to ask the best-and answer the worst Presentation tricks pt. III. Capture attention with PRESENCE. Act as if Ten actions to increase your presence : assess yourself Image : communicate that you look and sound the part Drive : communicate that you get results Temperament : communicate that you've got the right disposition. This book explains strategies and techniques for effective communication and presentations in a time of decreased attention spans. Whether pitching a project, giving a speech, selling a product, or writing emails, readers will learn how to design a strong message and say it in second; make routine information come alive; and convey confidence and command attention With stories, scripts, and examples of good and bad messages, this fun and fast book reveals practical techniques and strategies that will show you how to stand out in the first seconds of a presentation so you{92}ll get heard, get remembered, and get results. -- Résumé abrégé tiré de l'ouvrage To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks