شرکت شما افتضاح است: وقت آن است که علیه خود اعلام جنگ کنید

Your business woes are keeping you up at night -- Effective leaders create good company cultures -- Declare war on complacency and incompetence -- Where are you in the business lifecycle? -- You don't have to stay where you are -- An action plan for change -- Woo your customers: the power of the thrill -- Thrill to the nth degree: learn from the masters -- Thrill, thrill, and thrill some more -- Does your business "thrill?" rank your business on the thrill-o-meter -- The power of thrilled: six ways to infuse your business with more jet fuel -- The end of no -- Monetize the thrill : a management roadmap -- Is your company more than the sum of its parts? -- If you were handed the company, chances are you don't know how to run it. It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback. Put bluntly—but candidly—the company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish. Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories: 1. rudderless leadership 2. the lust-to-lax syndrome 3. incompetence 4. conventional thinking Identifying and addressing the reasons for your company's failure is the focus of the war. This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them. It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Put bluntlybut candidlythe company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your doing, and even more important,that it will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. This insightful book makes three points clear: 1. The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. 2. Only four factors lead to business failure/decline/lack of growth/dysfunctionality. Identifying and addressing these plagues is the focus of the war. 3. Customer satisfaction is a curse in disguise. The overwhelming need is to thrill your customers/clients. Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. It identifies your company's red flags, and provides a powerful and innovative methodology to transition from failure to flourish. It's not too late to turn your company aroundgo from sucking to soaring!

It's every business person's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall. Put bluntly-but candidly-the company sucks.

That's the bad news. The good news is that it doesn't have to be that way.

Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.

This insightful book makes three points clear:

1. The key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels.

2. Customer satisfaction is a curse in disguise. The overwhelming need is not to satisfy your customers/clients but to thrill them.

3. Only four factors lead to business failure and stagnation. Identifying and addressing these plagues is the focus of the war.

Your Company Sucks pulls back the curtain on the four reasons businesses decline and shows how you can transition from failing to flourishing. It's not too late to turn your company around.

Does your company go above and beyond to give companies a thrilling experience? Are you loved by your customers? Are your employees empowered to do whatever it takes to delight your customers? If not, then you face the risk that your customers will feel that your company is just ho hum—or, as we bluntly put it—your company sucks. But there’s an alternative. Apple, W Hotels, Manolo Blahnik, Tiffany, Walmart, The Economist and Cheesecake Factory. What do these companies have in common? They have all made the transition from being liked to loved and then have made the quantum leap to leaving their customers and clients thrilled. It starts with managing your business beyond the traditional, the ordinary and the acceptable—the good, kind and delightful—to an extreme state in which a company’s customers are wildly devoted to the business. Customers will brag about it as if it is their own and have a level of allegiance that turns their... Business