You Gotta Have Balls : How a Kid From Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire

"A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empireBrandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business--methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed"--;You Gotta Have Balls; Contents; Acknowledgments; Prologue Last Call at Yankee Stadium; Introduction; Chapter 1 What's with the Water in Brooklyn?; Chapter 2 The Secret of `What Else?'; Chapter 3 Life, Death, and Soda; Dewey High School; Syracuse; Chapter 4 Yes or Yes; If it Isn't Easy, it Isn't Possible; Chapter 5 Getting the Raise, Then the Job; Chapter 6 The Only Sports Bar in New York; Chapter 7 Waiting to be Struck by Lightning; Making Connections; The `86 Giants; Meeting Mara; One Thing Leads to Another; On My Own; Making the Market; Dreaming Up Appearances; Medicine Men. "A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empireBrandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business--methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask "What Else?" when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed"-- Provided by publisher You Gotta Have Balls Contents Acknowledgments Prologue Last Call at Yankee Stadium Introduction Chapter 1 What's with the Water in Brooklyn? Chapter 2 The Secret of `What Else?' Chapter 3 Life, Death, and Soda Dewey High School Syracuse Chapter 4 Yes or Yes If it Isn't Easy, it Isn't Possible Chapter 5 Getting the Raise, Then the Job Chapter 6 The Only Sports Bar in New York Chapter 7 Waiting to be Struck by Lightning Making Connections The `86 Giants Meeting Mara One Thing Leads to Another On My Own Making the Market Dreaming Up Appearances Medicine Men. Our First Major DealYou Never Know Chapter 8 Play the Game, Not the Score Relationships, Not Transactions Chapter 9 Turning Memories Into Money Expanding Our Business My Favorite Collectible Chapter 10 The Big Break: Yankees-Steiner Chapter 11 The Light in the Other Room Chapter 12 Turning Dirt into Dollars Chapter 13 A Jewish Kid Meets Touchdown Jesus Chapter 14 The Final Days of Yankee Stadium The Frieze The Original Bricks The ``I want to Thank the Good Lord for Making Me a Yankee'' Sign The Black The Foul Poles The Clubhouse Carpet Chapter 15 Nothing but a Dreamer. Chapter 16 Sandlot WisdomGet Everyone to Buy In Make Sure Individuals Know What's Expected of Them If You Can't Motivate, Incentivize Make Everyone Feel Important Conclusion What Makes You Tick? Index Brandon Steiner Supplemental Images. A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of'rules.'Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves. You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include: First to market is everything Ask'What Else?'when working with clients to enhance relationships and elicit more business Don't expand just for the sake of expanding; do it in areas and industries where your passion lies How to train employees while they're in the minor leagues to prepare them for the majors Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed. A Brooklyn Kid Hustles His Way To The Top Of A Sports Marketing And Memorabilia Empire Brandon Steiner Went From A Kid Who Sat In The Nosebleed Seats At Yankee And Shea Stadiums To Ceo Of Steiner Sports Marketing Inc., One Of The Largest Sports Marketing And Memorabilia Companies In The United States, With An Inventory Of More Than 10,000 Collectibles. You Gotta Have Balls Details Steiner's Multiple Entrepreneurial Adventures, Where He Has Both Learned And Taught Others His Fair Share Of Rules. Along The Way, He Developed Some Of The Most Innovative Approaches To Business—methods That Many Of Today's Companies Would Be Wise To Observe And Employ Themselves. You Gotta Have Balls Follows Steiner On His Pathway To Success By Demonstrating The Business Philosophies That Allowed Him To Become The Powerful Magnate That He Is. These Ideals Include: First To Market Is Everything Ask What Else? When Working With Clients To Enhance Relationships And Elicit More Business Don't Expand Just For The Sake Of Expanding; Do It In Areas And Industries Where Your Passion Lies How To Train Employees While They're In The Minor Leagues To Prepare Them For The Majors Learn To Clearly Identify Ways To Help Others Rather Than Sell To Them, To Align Employees And Partners With Their Strengths, And To Discover A Path Where You're Most Likely To Succeed.