شما می‌توانید در مورد هر چیزی مذاکره کنید: بهترین مذاکره‌کننده جهان به شما می‌گوید چگونه به خواسته‌هایتان برسید

Herb Cohen believes the world is a giant negotiating table and, like it or not, you're a negotiator. Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon.

Every day, you negotiate for something: prestige, money, security, love. This straight-talking guide will show you how to get what you want by dealing successfully with your mate, your boss, MasterCard, your children, your best friends and even yourself. As Herb Cohen counsels, "Power is based upon perception— if you think you've got it then you've got it. Be patient, be personal, be informed— and you can bargain successfully for anything."

Based on his book that spent over nine months on the New York Times bestseller list, the author presents specific guidelines, personal anecdotes and practical advice drawn from his three decades of successful negotiating experience. Here is a wealth of information and the motivation that you need to succeed.

From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that "money, justice, prestige, love--it's all negotiable." Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: "Be patient, be personal, be informed--and you can bargain successfully for anything." --Amazon Offers uncomplicated, practical advice for gaining the advantage in daily encounters, from parent/child relationships to international dealings, and teaches specific winning approaches in negotating with mates, bosses, bankers, and friends.