You Can Kill An Idea, But You Can't Kill An Opportunity : How to Discover New Sources of Growth for Your Organization

How to spot major growth opportunities for your business Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Instead, be an Opportunity Thinker. Opportunity thinking empowers us to see potential in new places-across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates bid ideas that win. Business leaders are constantly looking for creative ideas and opportunities that will drive business growth. You Can Kill an Idea, but You Can't Kill an Opportunity, a. � Read more... Abstract: Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. � Read more...

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success.

Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can't Kill An Opportunity! shows how to apply Opportunity ThinkingTM in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI.

Opportunity ThinkingTM, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.

Opportunity ThinkingTM is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson's clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can't Kill An Opportunity! shows how to apply Opportunity ThinkingTM in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity ThinkingTM, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity ThinkingTM is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson's clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities. "Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity ThinkingTM in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity ThinkingTM, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity ThinkingTM is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities."-- Publisher's website Ideas alone are failing us! They promise growth, but too often lead to products and services that dont deliver. The wellspring of big growth is opportunity. Be an Opportunity Thinker! Opportunity thinking empowers us to see potential in new places- across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates bid ideas that win. This book is for everyone! Whatever your role, you have a part to play. Creativity and insight are not linked to a job title - they are inherent in all of us, waiting to be tapped and brought to life for extraordinary success. The Six Sources of Opportunity include our technologies, brand expression, business models, organizations, market, and environment. Each source has layers of opportunity, and together they unfold to reveal its shape. Content: You can kill an IDEA . . .but you can't kill an OPPORTUNITY!: How to Discover New Sources of Growth for Your Organization Copyright Contents Chapter 1: Big Thinking Chapter 2: Big Growth Chapter 3: Big Opportunity Big Sources Big Relationships Chapter 4: Big Exploration Big Trends Big Dimensions Big Insights Big Picture Chapter 5: Big Landscape Big Spaces Big Starters Big Shapers Big Stories Chapter 6: Big Ideas Big Farming Killer Ideas Big Mining Chapter 7: Big Future Little Epilogue Index.