You Are Now Less Dumb : How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaneys first book, You Are Not So Smart , evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaneys insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart , You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except were not. But thats okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we dont enjoy just to make the time or money already invested worth it) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come. About the Author David McRaney is a journalist who loves psychology, technology and the internet. Before going to college, he tried waiting tables, working construction, selling leather coats, building and installing electrical control panels, and owning pet stores. As a journalist, McRaney cut his teeth covering Hurricane Katrina on the Gulf Coast and in the Pine Belt for several newspapers. Since then he has been a beat reporter, an editor, a photographer and everything in between. He is now employed as director of new media for a broadcast television company where he also produced a television show focusing on the music of the Deep South. He is married to Amanda McRaney and they live in Hattiesburg, Mississippi.

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains

David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog—and now podcasts and videos—have become an Internet phenomenon.

Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality—except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:

• The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)
• Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)
• Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)

McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come. **The author of the bestselling __You Are Not So Smart__ shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains** David McRaney’s first book, __You Are Not So Smart__, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like __You Are Not So Smart__, __You Are Now Less Dumb__ is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: * The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) * Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) * Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come. Self-delusion Narrative bias The common belief fallacy The Benjamin Franklin effect The post hoc fallacy The halo effect Ego depletion The misattribution of arousal The illusion of external agency The backfire effect Pluralistic ignorance The no true Scotsman fallacy The illusion of asymmetric insight Enclothed cognition Deindividuation The sunk cost fallacy The overjustification effect The self-enhancement bias. The popular blogger and author of the best-selling "You Are Not So Smart" shares more discoveries about self-delusion and irrational thinking, analyzing 15 additional ways people routinely fool themselves in areas ranging from attraction and time wasted to best intentions and the true price of happiness.