You are a brand! in person and online, how smart people brand themselves for business success, second edition

Learn insider secrets for career success from THE personal branding strategist.Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own'elevator speech'and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in YOU ARE A BRAND! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, YOU ARE A BRAND! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs - Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU. Corporate icons, star athletes, entertainers--they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue's advertising executives and the nation's best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you. Celebrities, entertainers, star athletes, and corporate icons have branded their way to the top and the author explains how to leverage the power of a personal brand, harness one's own potential, and take charge of one's career