#x98;The#x9C; universe of risk how top business leaders control risk and achieve success

Managing business risks in the 21st century New Economy is very different to managing risk in the closing years of the 20th century. Whereas, in the past, risk management used to be confined to finance and operational functions such as crisis management, today's smart companies know that survival and growth involves managing a whole raft of risks posed by external stakeholders, the knowledge explosion and the new economy. In her enlightening new book, Pamela Shimell talks to top managers from the world's leading multinationals who have successfully managed these challenges to corporate survival as well as some that have had a baptism of fire. The Universe of Risk provides a comprehensive, colourful guide to risk management, incorporating the new drivers of risk, and a fresh model for business success. Executives featured in The Universe of Risk include: Steven A. Ballmer, President and CEO, Microsoft Corporation Arthur C. Ciccolo, Department Group Manager, Information and Knowledge Management, IBM Allan Leighton, CEO, Going Plural, Chairman, lastminute.com, and bhs Sir Peter Michael, Founder, Classic FM Peter Morgan, Chairman, Baltimore Technologies David Gamble, Executive Director, AIRMIC Peter Morris, Global Head of Information Risk Management, KPMG Brian Fullerton, Global Director of Risk Management, Merrill Lynch Investment Managers Jon Symonds, Chief Financial Officer, AstraZeneca Heiko Haasler, Brand Manager, De La Rue Philip Thomas, Director, Risk Management, Bass Richard Gossage, Head of Group Risk, Royal Bank of Scotland Group "Shimell's book is an important addition to the business library. She has secured in-depth interviews with an impressive array of senior business figures." Rory Godson, Business Editor, The Sunday Times "This eminently readable book provides a valuable service by arguing for a universe of risk strategy. It should be read by every company director, shareholder and business student." Ceri Jones, Editor, Investors Chronicle 01Prelims......Page 2 02Chap01......Page 24 03Chap02......Page 34 04Chap03......Page 51 05Chap04......Page 57 06Chap05......Page 60 07Chap06......Page 63 08Chap07......Page 78 09Chap08......Page 94 10Chap09......Page 105 11Chap10......Page 110 12Chap11......Page 118 13Chap12......Page 129 14Chap13......Page 132 15Chap14......Page 149 16Chap15......Page 159 17Chap16......Page 168 18Chap17......Page 172 19Chap18......Page 177 20Chap19......Page 181 21Chap20......Page 185 22Chap21......Page 192 23Chap22......Page 203 24Chap23......Page 218 25Chap24......Page 232 26Chap25......Page 235 27Chap26......Page 247 28Chap27......Page 265 29Chap28......Page 274 30Chap29......Page 281 31Chap30......Page 286 32Chap31......Page 300 33Biblio......Page 316 The Universe of Risk is an easy read guide to managing risk and corporate survival, with illuminating insights from top managers.