เธ#x81;เธฅเธขเธธเธ—เธ#x98;เน#x8C;เธ#x99;เน#x88;เธฒเธ#x99;เธ#x99;เน#x89;เธณเธชเธตเธ#x84;เธฃเธฒเธก : เธงเธดเธ#x98;เธตเธชเธฃเน#x89;เธฒเธ#x87;เธชเธ#x99;เธฒเธกเธ#x8A;เธฑเธขเน#x81;เธซเน#x88;เธ#x87;เน#x83;เธซเธกเน#x88; เน#x82;เธ”เธขเน#x84;เธกเน#x88;เธ•เน#x89;เธญ

SUMMARY: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating ''blue oceans''--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call ''value innovation''--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.