Writing for Designers

From product documentation to menu labels to marketing emails, writing for the web can feel challenging—even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing—get the writing done. Writing is as much a part of the design as the layout, graphics, and animations. Designs depend on words. Even if your design were simple, beautiful, and intuitive, writing can take it one step further. Writing can reinforce how you want users to think about your design. Writing can explain the approach or philosophy that underpins your design. -- Introduction Cover Foreword Introduction Chapter 1. Prepare Chapter 2. Compose Chapter 3. Edit Chapter 4. Finish Acknowledgments Resources References Index About A Book Apart About the Author