Writing and research for graphic designers : a designer's manual to strategic communication and presentation

MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict Cover 1 Title 3 CONTENTS 4 PREFACE: Designers, Meet the Word 7 FOREWORD: Designers, Make Your Mark 8 INTRODUCTION: Why I Write 12 1 READING, WRITING & RESEARCH 18 PART ONE: READING: The Key to Good Research and Wrting 21 WHAT TO READ 23 HOW TO READ 27 TAKING NOTES 27 PART TWO: WRITING: Thoughts on Paper or Screen 31 YOUR VOICE 31 GETTING IDEAS 32 STRATEGIC WRITING 33 TARGETING AN AUDIENCE 34 SELF-EDITING 34 THE EDITOR’S ROLE 35 AVOIDING CLICHÉS 36 THE MUSIC OF WORDS 40 TELLING STORIES 41 PITCHING A STORY 45 PART THREE: RESEARCH: BUILDING THE NARRATIVE FOUNDATION 49 DATABASE RESEARCH 49 LIBRARY AND MUSEUM RESEARCH 50 PRIMARY RESOURCES 50 SECONDARY RESOURCES 52 NO GOOGLE! 54 2 SURVEYING THE DISCIPLINES 56 1. LONG FORM/SHORT FORM 58 Akiko Busch Talks about Being a Design User 58 2. JOURNALISM 59 Design Journalism for the Mass Market 60 Alice Twemlow Talks about Covering Design Culture 61 3. BUSINESS 63 Orn’ry Usage 64 Ralph Caplan Talks about Writing Skill 65 4. ACADEMIC 66 Excerpts from “Alphabet and Image” 67 Kerry William Purcell Talks about Writing History 68 Linda King Talks about Scholarly Writing 71 5. CRITICISM 72 The Death of the Critic 73 Rick Poynor Talks about Writing Criticism 76 Andrea Lange Talks about Writing Criticism 78 6. PUBLIC RELATIONS 79 Michael Grant Talks about Effective Publicity 80 7. BLOG 81 School Days 82 “Thank You,” or Why Socrates Was Wrong 85 Art Nouveau Feeder Fetishist 86 Sean Adams Talks about Blogging 89 Alissa Walker Talks about Her Favorite Form of Writing 91 3 THE EDITORIAL ROLE 92 HOW TO EDIT AND BE EDITED: The Editor Is a Writer’s Best Friend 92 Sue Apfelbaum Talks about What an Editor Does 94 Aaron Kenedi Talks about Editing a Design Magazine 96 Aaron Kenedi’s Favorite Print Spreads 98 Excerpts from Monumental: The Reimagined World of Kevin O’Callaghan 100 Deborah Hussey Talks about Writing for Books 103 End of the Glue-Pot Era: An Editing Process in Three Versions 104 4 LEARNING FROM EXPERIENCES 110 WRITERS DISCUSS THEIR WRITING: Designers as Authors / Authors on Design 110 On Failure 112 Allan Chochinov Talks about the Writer’s Attitude 113 To Write about Design Is to Care about Other People 114 David Barringer Talks about Respect for the Reader 115 The Language of Design Imperialism 116 Maria Popova Talks about Buzzword-Encrusted Language 118 Fanzines by Teal Triggs 120 Adrian Shaughnessy Talks about Being Personal 123 Thomas Lenthal: The Deejay of Visual References 124 Veronique Vienne Talks about Her Handicaps 127 My Annotated Interview with Mike Salisbury 128 Michael Dooley on Discovery and Skepticism 132 5 WRITING WITH IMAGES 134 THE LANGUAGE OF TEXT AND PICTURES: The Multimedia Designer/Author 134 The Nose 136 Things He Has Learned 142 344 Questions 148 “All the News That Fits” 152 Eames Words 158 EPILOGUE: Is Anybody Reading? 162 SELECTED BIBLIOGRAPHY 163 CONTRIBUTOR BIOGRAPHIES 165 INDEX 168 A 168 B 168 C 168 D 169 E 169 F 170 G 170 H 170 I 171 J 171 K 171 L 171 M 171 N 172 O 172 P 172 Q 173 R 173 S 173 T 174 U 174 V 174 W 175 Y 175 Z 175 "For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"-- Résumé de l'éditeur "For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"-- Provided by publisher For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers , you'll learn how to turn information into a valuable asset— one of the key talents of the design researcher. "This is the first handbook for those designers who write and those writers who design. ... Some of the features are: Introduction to various forms of writing and research: trade journalism, scholarly discourse, criticism, general journalism, and business-to-business capability communications. How images can be visualized through words. How to express, analyze, and report on the issues and news of design practice. Turning information into strategic assets. Using library, online, primary and secondary sources, and more. Writing for magazines, blogs, papers, lectures, journals, books--and even press releases. How design, typography, and illustration supports writing."--Back cover For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just 'trade' writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design - and how they explain visuals and can be visualized