Writers on strategy and strategic management : the theory of strategy and the practice of strategic management at enterprise, corporate, business and functional levels
معرفی کتاب «Writers on strategy and strategic management : the theory of strategy and the practice of strategic management at enterprise, corporate, business and functional levels» نوشتهٔ J. I Moore، منتشرشده توسط نشر Penguin Books Ltd در سال 2001. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'. "In this completely updated edition of his classic study, Jack Moore cuts through the mass of material on the subject to present the key ideas of leading authorities in the sector. In addition to the work of established thinkers, such as Andrews, Chandler, Ansoff and Porter, this new edition includes, for the first time, analyses of the thinking of Kenichi Ohmae, Gerry Johnson and Kevan Scholes, and Gary Hamel and C.K. Prahalad, while keeping the reader abreast of the most recent writings of Stuart Slatter and David Lovett, the (post-Henderson) Boston Consulting Group, and Henry Mintzberg and his McGill colleagues."--Jacket
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