Writer/designer : a guide to making multimodal projects

Creating multimodal projects can seem daunting, but__Writer/Designer__streamlines the multimodal composing process and makes it manageable for students. Designed to work in any college course, this brief, accessible book is here to help students whether they are creating a poster, a webtext, an animated video, or any other kind of text. Write/Design assignments guide students through the process of researching the right genre for their project, finding the tools to work with different media, drafting with mockups and storyboards, and presenting their final projects to the world. Online examples, tutorials, and activities in e-Pages take advantage of what the Web can do, showcasing real multimodal compositions from both students and professionals. Front Cover 1 Inside Cover: Brief Contents 2 Writer/Designer: A Guide to Making Multimodal Projects 5 Preface for Instructors 7 Digital and Print Resources for Writer/Designer 14 Contents 17 Introduction for Students 25 1: What Are Multimodal Projects? 29 The Modes: How Do They Work? 31 Linguistic Mode 33 Visual Mode 34 Aural Mode 36 Spatial Mode 38 Gestural Mode 40 Understanding Media and Affordances 42 CASE STUDY: Modes, Media, and Affordances 43 Writing/Designing Multimodally 47 2: Analyzing Multimodal Projects 48 Rhetoric and Multimodality 49 Rhetorical Analysis 50 Audience 50 Purpose 51 Context 52 Author 53 Genre 54 Is There a Right Answer? 55 CASE STUDY: Analyzing the Rhetorical Situation 56 Analyzing Design Choices 59 Emphasis 59 Contrast 61 Organization 62 Alignment 63 Proximity 64 Writing and Designing Rhetorically 66 3: Choosing a Genre and Pitching Your Project 68 Exploring the WHAT and the HOW 70 Genre Conventions 73 CASE STUDY: Looking at Genre Conventions 76 Conceptualizing Your Project 79 Representation 79 Association 80 Pitching Your Project 82 4: Working with Multimodal Sources 85 Finding Credible Sources 86 CASE STUDY: Multimodal Research Processes 88 Sources and Assets 89 Ethics of Collecting Sources and Assets 91 Copyright 91 Fair Use 92 Permissions 94 Creative Commons 95 Designing Your Citations 98 Provide Enough Information for Readers 99 Use a Credible Citation Style for Your Genre 102 5: Assembling Your Technologies and Your Team 105 How Do I Make a Multimodal Text? 105 CASE STUDY: Assessing Technological Affordances 107 Collaborating Effectively 110 Guidelines for Successful Collaborations 110 CASE STUDY: Collaborative Composing Strategies 111 Organizing and Sharing Assets 114 Categorize Your Files Appropriately 115 Use Good Naming Conventions 116 Use Version Control 117 Proposing to Get It All Done 118 6: Designing Your Project 121 Mock-Ups 121 Mock-Up Guidelines 123 Storyboards 124 Storyboard Guidelines 125 The Feedback Loop 128 CASE STUDY: Using the Feedback Loop 128 Making Sure You Have What You Need 131 Assets 131 Timeline 132 7: Drafting and Revising Your Project 134 Planning Your Rough Cut 135 Static Projects (Posters, Flyers, Brochures, Statues, etc.) 135 Interactive/Animated Projects (Videos, Audio Projects, Web Sites, Presentations, Performances, etc.) 136 Moving from Rough Cut to Rough Draft 137 Preparing for Rough Draft Feedback 138 Providing Feedback as a Stakeholder 140 Reading the Text 141 Evaluating the Text 141 Providing Constructive Feedback 141 Using Feedback to Revise 143 Creating a Revision Plan 144 8: Putting Your Project to Work 147 Delivering Multimodal Content 148 Who Will Use Your Project? 148 How and Where Will They Use It? 149 Preparing for the Multimodal Afterlife 150 Where Are Your Project Files Located? 151 How Long Are You Responsible for the Project? 152 Preserving Projects through Metadata 154 Documenting Your Design Process for Future Users 156 Collaborating on Wiki Documentation 157 Delivering Documentation through Comments 158 Reporting on Your Final Project 160 CASE STUDY: Final Reports 162 Credits 165 Index 169 Inside the Bedford Integrated Media for Writer/Designer 178 Creating multimodal projects can seem daunting, but Writer/Designer streamlines the multimodal composing process and makes it manageable for students. Designed to work in any college course, this brief, accessible book is here to help students whether they are creating a poster, a webtext, an animated video, or any other kind of text. Write/Design assignments guide students through the process of researching the right genre for their project, finding the tools to work with different media, drafting with mockups and storyboards, and presenting their final projects to the world. Online examples, tutorials, and activities in e-Pages take advantage of what the Web can do, showcasing real multimodal compositions from both students and professionals.