Write to influence! : personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more

## **__Write to Influence!__** __Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More__**Powerful writing changes lives!**You may be __the best candidate__ — hands down — but if the competition is better at telling a story, you lose. **Powerful writing correlates directly to success,** personal and professional.With this book you will learn to:* **Write to win.** Make __each word__ count and __every second__ of the reader's time play to __your__ advantage* **Know your audience and frame the message.** Critical to messaging* **Banish bureaucratic blather.** Infuse products with clarity, precision, and focus* **Generate a resume that stands out** ... for the __right__ reasons* **Retain and develop talented people.** Compose powerful, effective performance appraisals to advance deserving individuals* **Compose competitive submissions** for contracts, grants, government requests for proposals, etc. Convince the reader __you__ ... not someone else ... deserve this opportunity* **Defend your castle/expand your empire.** Make a hard-hitting case to retain or acquire resources* **Create audience-friendly briefings.** Find tips on text, graphics, and the delivery* **Craft effective email** ... polished, succinct, and __likely to be read__* **Nail the essay for college applications.** Frame __an attention-grabbing essay__ from the opening line to its conclusion* **Avoid the Dirty Dozen**. Discover the __most common errors__ in professional correspondence **Attention employers!** __Write to Influence!__ is perfect for your staff! Have you read a paragraph in a report again and again ... unable to understand it? Bureaucratic blather is time consuming, frustrating, counterproductive, and the bane of today's business communication.Accurate, clear, and concise writing is the **lifeblood for successful organizations** ... private business; corporations; NGOs; government agencies; and the military, in particular.Apply this book to also:- **Compete in large-scale award programs.** Win accolades and recognition for your organization and people- **Broadcast good news.** Trumpet success via articles, blogs, press releases, newsletters, marking products, etc.- **Extend your influence.** Persuade others to support your endeavor, policy, or project. Ally with like-minded organizations – leverage their connections in a common cause- **Maintain a robust web presence.** Leverage each space above the fold to grab and keep the reader's attention!- **Work the occasional miracle** "They" say, "It can't be done." __Prove them wrong!__ **Make that influential case, __Write to Influence!__**Choose **__Write to Influence!__** when persuasive writing is paramount to your goals. Winner of eight national-level awards: 2022 Goody Business Book Awards – Winner: Marketing – Communications and PR2022 Goody Business Book Awards – Winner: Marketing/Sales – General2022 Goody Business Book Awards – Finalist: Business – Career Success2020 eLit Book Awards – Gold Medal: Education/Academic/Teaching 2018 eLit Book Awards – Bronze Medal: Business/Careers/Sales2017 Next Generation Indie Book Awards – Finalist: Careers2017 Best Book Award – Finalist: Careers2017 Reader's Favorite Award – Honorable Mention: OccupationWhat readers say:• Your Write to Influence! training ... led to increased professional advancement opportunities for countless numbers of service members. — Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA)• Bass's "Write to Influence!" is an invaluable resource ... The process of drafting effective professional writing projects and then honing them to perfection has rarely been so inviting or presented with such clarity and enthusiasm. — Booklife Prize• Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces — D. Donovan, Senior Reviewer, Midwest Book Review • This book should be in every professional's library. I heartily recommend Write to Influence! — Baba Zipkin, Former Senior Counsel, IBM• Write to Influence! will be my go-to-guide for many years to come. It is now a must-read reference for all my employees. — Rick Mix, President and CEO, Cleared Solutions Inc.• This helped me pass my college classes! Write to Influence! is an amazing source if you want to improve your writing to earn higher grades! 10/10 recommend! — Emily, Amazon ReviewerPowerful writing changes lives! It's also the lifeblood of successful organizations. It correlates directly to success — personal and professional — and often tips the balance between success and failure. With this book, make every second of the reader's time play to your advantage. Chose Write to Influence! when persuasive writing is paramount to your goals. Learn to:• Write to win with products – clear, concise, and compelling• Extend your influence — persuade others to support your cause • Generate powerful resumes and input to performance reviews• Compete well for contracts, grants, etc.• Defend budgets and justify additional resources • Compose polished, succinct, and effective email• Nail the essay for college applicationsThe second edition includes 70 new pages, incorporating material from Carla's highly acclaimed workshops given to government agencies, corporations, private businesses, NGOs, and academia. From powerful writing to banish bureaucratic blather to composing resumes, input for performance reviews, presentations, elevator speeches, grant submissions, and essays for college applications ... this book covers it all. Winner Of Five National-level Awards: 2020 Elit Book Awards – Gold Medal: Education/academic/teaching 2018 Elit Book Awards – Bronze Medal: Business/careers/sales 2017 Next Generation Indie Book Awards – Finalist: Careers 2017 Best Book Award – Finalist: Careers 2017 Reader’s Favorite Award – Honorable Mention: Occupation What Readers Say: • Your Write To Influence! Training ... Led To Increased Professional Advancement Opportunities For Countless Numbers Of Service Members. -- Lt. Gen. Dana T. Atkins, Usaf (ret), President And Ceo, Military Officers Of America Association (moaa) • Bass's Write To Influence! Is An Invaluable Resource ... The Process Of Drafting Effective Professional Writing Projects And Then Honing Them To Perfection Has Rarely Been So Inviting Or Presented With Such Clarity And Enthusiasm. -- Booklife Prize • Write To Influence! Is A Gem! Anyone Interested In Powerful, Super-charged Writing Will Appreciate This Clear Discussion Of How To Produce Attention-grabbing Pieces -- D. Donovan, Senior Reviewer, Midwest Book Review • This Book Should Be In Every Professional's Library. I Heartily Recommend Write To Influence! -- Baba Zipkin, Former Senior Counsel, Ibm • Write To Influence! Will Be My Go-to-guide For Many Years To Come. It Is Now A Must-read Reference For All My Employees. -- Rick Mix, President And Ceo, Cleared Solutions Inc. • This Helped Me Pass My College Classes! Write To Influence! Is An Amazing Source If You Want To Improve Your Writing To Earn Higher Grades! 10/10 Recommend! -- Emily, Amazon Reviewer Powerful Writing Changes Lives! It’s Also The Lifeblood Of Successful Organizations. It Correlates Directly To Success -- Personal And Professional -- And Often Tips The Balance Between Success And Failure. With This Book, Make Every Second Of The Reader’s Time Play To Your Advantage. Chose “write To Influence!” When Persuasive Writing Is Paramount To Your Goals. Learn To: • Write To Win With Products – Clear, Concise, And Compelling • Extend Your Influence -- Persuade Others To Support Your Cause • Generate Powerful Resumes And Input To Performance Reviews • Compete Well For Contracts, Grants, Etc. • Defend Budgets And Justify Additional Resources • Compose Polished, Succinct, And Effective Email • Nail The Essay For College Applications The Second Edition Includes 70 New Pages, Incorporating Material From Carla’s Highly Acclaimed Workshops Given To Government Agencies, Corporations, Private Businesses, Ngos, And Academia. From Powerful Writing To Banish Bureaucratic Blather To Composing Resumes, Input For Performance Reviews, Presentations, Elevator Speeches, Grant Submissions, And Essays For College Applications ... This Book Covers It All. Write to Influence! Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More Powerful writing changes lives! You may be the best candidate — hands down — but if the competition is better at telling a story, you lose. Powerful writing correlates directly to success, personal and professional. With this book you will learn to: Write to win. Make each word count and every second of the reader's time play to your advantage Know your audience and frame the message. Critical to messaging Banish bureaucratic blather. Infuse products with clarity, precision, and focus Generate a resume that stands out ... for the right reasons Retain and develop talented people. Compose powerful, effective performance appraisals to advance deserving individuals Compose competitive submissions for contracts, grants, government requests for proposals, etc. Convince the reader you ... not someone else ... deserve this opportunity Defend your castle/expand your empire. Make a hard-hitting case to retain or acquire resources Create audience-friendly briefings. Find tips on text, graphics, and the delivery Craft effective email ... polished, succinct, and likely to be read Nail the essay for college applications. Frame an attention-grabbing essay from the opening line to its conclusion Avoid the Dirty Dozen . Discover the most common errors in professional correspondence Attention employers! Write to Influence! is perfect for your staff! Have you read a paragraph in a report again and again ... unable to understand it? Bureaucratic blather is time consuming, frustrating, counterproductive, and the bane of today's business communication. Accurate, clear, and concise writing is the lifeblood for successful organizations ... private business; corporations; NGOs; government agencies; and the military, in particular. Apply this book to also: Compete in large-scale award programs. Win accolades and recognition for your organization and people Broadcast good news. Trumpet success via articles, blogs, press releases, newsletters, marking products, etc. Extend your influence. Persuade others to support your endeavor, policy, or project. Ally with like-minded organizations – leverage their connections in a common cause Maintain a robust web presence. Leverage each space above the fold to grab and keep the reader's attention! Work the occasional miracle "They" say, "It can't be done." Prove them wrong! Make that influential case, Write to Influence! Choose Write to Influence! when persuasive writing is paramount to your goals. Winner of five national-level awards: ↵• 2020 eLit Book Awards – Gold Medal: Education/Academic/Teaching ↵• 2018 eLit Book Awards – Bronze Medal: Business/Careers/Sales ↵• 2017 Next Generation Indie Book Awards – Finalist: Careers ↵• 2017 Best Book Award – Finalist: Careers ↵• 2017 Reader's Favorite Award – Honorable Mention: Occupation The second edition includes 70 new pages, incorporating material from Carla's highly acclaimed workshops given to government agencies, corporations, private businesses, NGOs, and academia. It also contains 200 exercises (with answers) to test your skills and an analysis for each to observe the transformation! ↵Powerful writing changes lives! It's also the lifeblood of successful organizations. It correlates directly to success — personal and professional — and often tips the balance between success and failure. Chose "Write to Influence!" when persuasive writing is paramount to your goals. Learn to: ↵• Craft a stellar resume ... to land that dream job ↵• Nail input to performance reviews ... to score a big promotion ↵• Write winning proposals ... to secure contracts and grants ↵• Project a web presence ... to stimulate new business ↵• Ace the college application essay ... to open academic doors From powerful writing to banish bureaucratic blather to composing resumes, input for performance reviews, presentations, elevator speeches, grant submissions, and marketing products ... Carla covers it all. Open doors to opportunity ... learn to "Write to Influence!" ... grab this book! What readers say: ↵• Your Write to Influence! training ... led to increased professional advancement opportunities for countless numbers of service members. — Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA) ↵• This book should be in every professional's library. I heartily recommend Write to Influence! — Baba Zipkin, Former Senior Counsel, IBM ↵• This helped me pass my college classes! Write to Influence! is an amazing source if you want to improve your writing to earn higher grades! 10/10 recommend! — Emily, Amazon Reviewer ↵• Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces — D. Donovan, Senior Reviewer, Midwest Book Review Powerful writing correlates directly to success, personal and professional. You may be the best candidate-hands downs-but if the competition is better at telling a story, you lose. Want to win that academic scholarship, internship, or promotion? Writing a business proposal or critical business report? Want to attract talented employees or effectively market your products online? Write to Influence! will hone your business writing skills. Clear, dynamic, polished, and persuasive text will give you that critical edge over the competition. --publisher's description from cover