World Famous : How to Give Your Business a Kick-ass Brand Identity

There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before. Contents......Page 6 Preface......Page 10 INTRODUCTION: The Obvious Choice......Page 18 STEP 1: DARE!......Page 26 CHAPTER ONE: Dare to Stand Up and Be Counted......Page 30 CHAPTER TWO: Dare to Stand Out......Page 35 CHAPTER THREE: Dare to Be Authentically Different......Page 41 STEP 1 SUMMARY: Dare!......Page 48 STEP 2: DISCOVER THE POWER OF THE SUPERNICHE......Page 52 CHAPTER FOUR: The Secret to Why People Buy......Page 58 CHAPTER FIVE: Demographics in 10 Minutes or Less......Page 61 CHAPTER SIX: Psychographics: Breathing Life Into Your Brand......Page 66 CHAPTER SEVEN: Putting It All Together......Page 73 STEP 2 SUMMARY: The Power of the Superniche......Page 78 STEP 3: DEFINE YOUR DIFFERENCE......Page 84 CHAPTER EIGHT: What Business Are You Really In?......Page 88 CHAPTER NINE: What Are the Personality, Attitude, and Values of Your Brand Identity?......Page 99 CHAPTER TEN: Hip, Young Gunslingers and Rude, Obnoxious Anarchists—Three Essential, Powerful, Earth-Shattering Words......Page 105 CHAPTER ELEVEN: Creating Your Own 3-D Brand Identity......Page 110 CHAPTER TWELVE: Brainstorming Guidelines—How to Get Your Words......Page 120 CHAPTER THIRTEEN: Active List......Page 124 CHAPTER FOURTEEN: Organize, Rank, and Review......Page 129 CHAPTER FIFTEEN: The Test Drive......Page 136 CHAPTER SIXTEEN: The Playground of Your Brand......Page 142 CHAPTER SEVENTEEN: Declaring the Promise of Your Brand......Page 157 STEP 3 SUMMARY: Differentiation, the Secret Weapon......Page 163 STEP 4: ADD VALUE......Page 172 CHAPTER EIGHTEEN: A Problem Is a Golden Opportunity......Page 176 CHAPTER NINETEEN: The Bitch Session......Page 180 STEP 4 SUMMARY: Adding Value......Page 185 STEP 5: READY, SET, ENGAGE!......Page 188 CHAPTER TWENTY: Exercise—Putting It All Together......Page 193 CHAPTER TWENTY-ONE: Engaging Experiences......Page 198 CHAPTER TWENTY-TWO: Touch the World......Page 204 CHAPTER TWENTY-THREE: Business Ergonomics......Page 210 CHAPTER TWENTY-FOUR: Zone-Out Zones......Page 215 CHAPTER TWENTY-FIVE: The Rules of Engagement......Page 218 STEP 5 SUMMARY: Ready, Set, Engage!......Page 223 Onward!......Page 230 B......Page 234 D......Page 235 G......Page 236 P......Page 237 S......Page 238 V......Page 239 Z......Page 240 Winner of Silver Award for ForeWord Reviews ' Book of the Year 2009 in the Business & Economics Category What is it that sets apart companies like Apple, Ralph Lauren, and Virgin Atlantic from all the other players in their markets? How different would life be if your business were World Famousby standing out prominently from the crowd and clearly capturing the attention of your market? Author David Tyreman used his world famous strategies and techniques to grow his small garage-based business into a multimillion-dollar powerhouse. In World Famous he gives you proven ways to connect more closely with the hearts and minds of your customersand his own foolproof blueprint for getting a measurable return from your marketing dollars every time. This book helps your business gain a powerful presence in the market and shows you how recognize if your business is inadvertently invisible to the market, and what to do about it differentiate your business authentically and meaningfully from ALL others define and communicate the unique personality of your business engage your market by being "cause" driven find uncommon ways to add value free your business from the me-too confines of corporate blandness There are masses of people just waiting to do business with you...once they are so inspired. World Famous reveals the enormous possibilities awaiting you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Whether you see your own or your business's persona as a hip, young gunslinger, or a cultivated purveyor of luxury, this eye-opening, strategy-filled book shows you how to build your own world famous brand by touching people's hearts and minds...and doing so in such a way that they feel compelled to do business with you. You'll find out how to: • identify what motivates your target market • define and communicate the unique personality of your business • find uncommon ways to add value • truly engage the market • get people's attention...and keep it Your business deserves to be world famous, and this inspiring book arms you with the tools to command true loyalty and attract more business than ever before. Author David Tyreman used his world famous strategies and techniques to grow a small garage-based business into a multimillion-dollar powerhouse that paid him over $1M dollars a year. In World famous he gives you proven ways to connect more closely with the hearts and minds of your customers-and his own foolproof blueprint for getting a measurable return from your marketing dollars every time The ultimate guide to breathing new life into your brand and making customers want to do business with you.