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کار با واژه‌ها در نوشتار تجاری و حقوقی: راهنمایی برای نوشتار مؤثرتر در کسب‌وکار

Working With Words In Business And Legal Writing : a Guide to More Effective Business Writing

جلد کتاب کار با واژه‌ها در نوشتار تجاری و حقوقی: راهنمایی برای نوشتار مؤثرتر در کسب‌وکار

معرفی کتاب «کار با واژه‌ها در نوشتار تجاری و حقوقی: راهنمایی برای نوشتار مؤثرتر در کسب‌وکار» (با عنوان لاتین Working With Words In Business And Legal Writing : a Guide to More Effective Business Writing) نوشتهٔ Agress, Lynne، منتشرشده توسط نشر Basic Books در سال 2009. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.

A quick, witty, and comprehensive reference guide to grammar and style for the business writer.;Preface; Acknowledgments; Credits; Part I: Words on Writing; Introduction; 1. How Literate Are You?; 2. Cutting Down on Words; 3. Meaningless Words and Awkward Sentences; 4. Jargon, Confusing Writing, Can't Masquerade As Style; 5. Good Grammer Is Essential to Good Writing; 6. Punctuation and Transitions; 7. Active Versus Passive Voice; 8. Structure and Organization; 9. Striking the Right Tone; 10. Poor Writing Is Not Style; Part II: Words on Marketing; Introduction; 11. Writing to Market; 12. Writing Your Firm's Future; 13. Writing a Winning Proposal or Business Plan.

A quick, witty, and comprehensive reference guide to grammar and style for the business writer

Library Journal

The founder of Business Writing at Its Best Inc., a traveling writing workshop that includes clients such as UNISYS, Hewlett Packard, and PricewaterhouseCoopers, Agress here provides a framework for good writing in business and law. She argues that "writing is not merely putting words on a page. It is using words that make sense, that express an idea in the clearest possible way." To help writers achieve this aim, she addresses common failings such as poor grammar, the use of jargon, awkward sentences, excess verbiage, pretentious writing, and poor punctuation, clearly presenting each problem and offering possible solutions. Other topics covered include writing a good business proposal, communicating via the Internet, and creating good marketing techniques through well-written sales brochures and letters. Inexpensive, informative, well executed, and enlivened by cartoons, this brief book is a good choice not only for public and academic libraries but for corporate and law libraries as well. Steven J. Mayover, formerly with Free Lib. of Philadelphia Copyright 2002 Cahners Business Information.

Written to help the business person gain a grammatical advantage on his or her competition, Working with Words in Business and Legal Writing is a quick and complete guide to writing clear and concise e-mails, letters, and reports. By using real-world before-and-after examples from her workshop, Dr. Lynne Agress examines and explains the most common grammatical pitfalls in business writing and helps the reader focus on avoiding confusing and incorrect language. Some of the topics Dr. Agress focuses on are: transitional phrases, use of voice, awkward sentence structures, proper punctuation, tone, jargon and pretentious prose. With special sections on selecting a writing workshop, or consultant, communicating over the Internet and editing others' work, Working with Words in Business and Legal Writing provides the quickest way to clear communication for business in the twenty-first century. Preface Acknowledgments Credits Part I: Words on Writing Introduction 1. How Literate Are You? 2. Cutting Down on Words 3. Meaningless Words and Awkward Sentences 4. Jargon, Confusing Writing, Can't Masquerade As Style 5. Good Grammer Is Essential to Good Writing 6. Punctuation and Transitions 7. Active Versus Passive Voice 8. Structure and Organization 9. Striking the Right Tone 10. Poor Writing Is Not Style Part II: Words on Marketing Introduction 11. Writing to Market 12. Writing Your Firm's Future 13. Writing a Winning Proposal or Business Plan. Part III: A Few Words on Technology14. Communicating on the Internet Appendix A Business Is Not a University Evaluating a Writing Course or Workshop Selecting the Right Consultant. Taking an error-avoidance approach, Agress (a writing workshop facilitator) provides a guide to the basics of writing in everyday business activities. She discusses common mistakes involving awkward sentences, jargon, grammar, punctuation and transit ions, active versus passive verbs, and structure and organization. She also offers advice on writing specifically related to marketing or technology. Annotation copyrighted by Book News, Inc., Portland, OR Annotation Written to help the business person gain a grammatical advantage on his or her competition, "Working with Words in Business and Legal Writing" is a quick and complete guide to writing clear and concise e-mails, letters, and reports Despite the current expansion in the use of community technology, written and verbal literacy is in dramatic decline.
دانلود کتاب کار با واژه‌ها در نوشتار تجاری و حقوقی: راهنمایی برای نوشتار مؤثرتر در کسب‌وکار