Working in Public Relations: How to Gain the Skills and Opportunities for a Career in PR (How to Books : Jobs & Careers)

The aim of this book is to take a broad look at the range of opportunities available within public relations, to help the reader decide what appeals to them. Using case studies and illustrations, the guide provides all the information necessary to get started on a career in PR. It explores the underlying principles involved, the skills and experiences needed, how to build on existing talents, and what training opportunities and career openings are available. A guide to career opportunities in public relations. The book explores the range of opportunities available, and using case studies, it details the underlying principles, the skills needed and the training opportunities and career openings available.