Women in Magazines: Research, Representation, Production and Consumption (Routledge Research in Gender and History)

"Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women's experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women's contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia." -- Publisher's description This collection explores the diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women's contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia. Table of Contents: Introduction Rachel Ritchie, Sue Hawkins, Nicola Phillips and S. Jay Kleinberg; Part I: Thinking About Women's Magazines 1. Fragmentation and Inclusivity: Methods for Working with Girls' and Women's Magazines / Penny Tinkler 2. Landscape for a Good Woman's Weekly: Finding Magazines in Post-War British History and Culture / Tracey Loughran; Part II: Ideals of Femininity and Negotiating Gender Norms; 3. Gender, Reproduction and the Fight for Free Love in the Late Nineteenth-Century Periodical Press / Sarah Jones; 4. Inter-War Czech Women's Magazines: Constructing Gender, Consumer Culture and Identity in Central Europe / Karla Huebner; 5. Make Any Occasion a Special Event: Hospitality, Domesticity and Female Cordial Consumption in Magazine Advertising, 1950-1969 / Rochelle Pereira-Alvares; 6. Righting Women in the 1960s: Gender, Power and Conservatism in the Pages of 'The New Guard' / Sinead McEneaney; Part III: Women, Magazines and Employment: 7. Getting a Living, Getting a Life: Leonora Eyles, Employment and Agony, 1925-1930 / Fiona Hackney; 8. "Corresponding with Men": Exploring the Significance of Constance Maynard's Magazine Writing, 1913-1920 / Gretchen Galbraith; 9. The Married Woman Worker in 'Chatelaine' Magazine, 1948-1964 / Helen Glew; 10. Nanny Knows Best? : Tensions in Nanny Employment in Early and Mid-Twentieth-Century British Childcare Magazines / Katherine Holden; Part IV: Young Women in Magazines; 11. The American Girl: Ideas of Nationalism and Sexuality as Promoted in the 'Ladies' Home Journal' during the Early Twentieth Century / Cheyanne Cortez; 12. A Taste of Honey: Get-Ahead Femininity in 1960s Britain / Fan Carter; Part V: Women's Bodies from Second Wave Feminism to the Twenty-First Century; 13. Popular Feminism and the Second Wave: Women's Liberation, Sexual Liberation and 'Cleo' Magazine / Megan Le Masurier; 14. How 'Ladies' Home Journal' Covered Second Wave Health, 1969-1975 / Amanda Hinnant; 15. 'Beauty Trade' and the Rise of American Black Hair Magazines / Carina Spaulding Cover......Page 1 Title......Page 6 Copyright......Page 7 Contents......Page 8 List of Figures......Page 11 Introduction......Page 12 Part I Thinking About Women’s Magazines......Page 34 1 Fragmentation and Inclusivity: Methods for Working with Girls’ and Women’s Magazines......Page 36 2 Landscape for a Good Woman’s Weekly: Finding Magazines in Post-war British History and Culture......Page 51 Part II Ideals of Femininity and Negotiating Gender Norms......Page 64 3 Gender, Reproduction and the Fight for Free Love in the Late Nineteenth-Century Periodical Press......Page 66 4 Inter-war Czech Women’s Magazines: Constructing Gender, Consumer Culture and Identity in Central Europe......Page 77 5 Make Any Occasion a Special Event: Hospitality, Domesticity and Female Cordial Consumption in Magazine Advertising, 1950–1969......Page 92 6 Righting Women in the 1960s: Gender, Power and Conservatism in the Pages of The New Guard......Page 103 Part III Women, Magazines and Employment......Page 116 7 Getting a Living, Getting a Life: Leonora Eyles, Employment and Agony, 1925–1930......Page 118 8 ‘Corresponding with Men’: Exploring the Significance of Constance Maynard’s Magazine Writing, 1913–1920......Page 136 9 The Married Woman Worker in Chatelaine Magazine, 1948–1964......Page 148 10 Nanny Knows Best?: Tensions in Nanny Employment in Early and Mid-Twentieth-Century British Childcare Magazines......Page 159 Part IV Young Women in Magazines......Page 174 11 The American Girl: Ideas of Nationalism and Sexuality as Promoted in the Ladies’ Home Journal during the Early Twentieth Century......Page 176 12 A Taste of Honey: Get-Ahead Femininity in 1960s Britain......Page 194 Part V Women’s Bodies from Second Wave Feminism to the Twenty-First Century......Page 210 13 Popular Feminism and the Second Wave: Women’s Liberation, Sexual Liberation and Cleo Magazine......Page 212 14 How Ladies’ Home Journal Covered Second Wave Health, 1969–1975......Page 225 15 Beauty Trade and the Rise of American Black Hair Magazines......Page 239 Contributors......Page 252 Bibliography......Page 259 Index......Page 272 Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly 'feminine concerns' of the home, family and appearance. In the decades that followed, feminist scholars criticised such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women's experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women's contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia