Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems (International Marketing and Management Research)

This book addresses a blend of conceptual and applied discussions on women entrepreneurs with learning experience across continents A good read for managers and researchers. Angappa Gunasekaran, Director and Professor, School of Business Administration, Penn State Harrisburg, PA A woman with economic empowerment is, by definition, a strong woman. However, living the empowered journey is a major challenge. The author puts forth new concepts supported by the examples on women-led enterprises across developing economies, which makes this book a worth read Jose Balmori, Associate Dean, Business and Economics School, Universidades Anahuac Mexico, Mexico City This book focuses on social perspectives of womens entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema. Ananya Rajagopal currently holds a position of Research Professor at Universidad Anahuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books Acknowledgements 7 Praise for Women Entrepreneurs in Emerging Markets 9 Contents 10 About the Author 11 List of Figures 12 1 Introduction 13 Core Arguments 14 Review of Contemporary Literature and Gaps 19 Thematic Significance and Core Contributions 22 2 Entrepreneurship and Human Relations 25 Gender Equity Prism 28 Front Facet 29 Rear Facet 32 Lateral Facet 35 Women in Society: The Convergence Path 36 LIFE Paradigm 42 Relationship and Balance 42 Push and Pull factors 45 References 47 3 Gender Dynamics 51 Capability and Competence 54 Technology Acceptance 59 Institution Development 62 Venture Management 64 Entrepreneurial Portfolios 69 References 75 4 Women Entrepreneurs in Business 79 Exploring Opportunities 81 Business Modeling 87 Resource Management 93 Business Complexity Grid 98 References 105 5 Gender, Innovations, and Ecosystems 109 Society and Creativity 112 Innovation Management 117 Collective Intelligence and Market Competitiveness 124 Challenges and Prospects 130 References 134 6 Learning from Experience 137 Women Enterprises in India 138 Creative Community in Mexico 141 Entrepreneurial Ventures in Africa 143 Entrepreneurship at Grassroots in Brazil 147 Entrepreneurship in China 149 Global Perspectives on Women Entrepreneurs 152 References 157 Index 160