Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)

__Wise Family Business__ aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owners vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. . Front Matter....Pages i-xvi Introduction....Pages 1-5 Family Business Identity....Pages 7-29 The Nature of Family Business....Pages 31-55 Best Practices and Examples from Family Businesses....Pages 57-165 Overall Lessons and Analysis of the Company Cases....Pages 167-188 The Expert View: Proactive Communications—Building, Projecting and Preserving Reputation for Business Families and Family Businesses....Pages 189-229 Toolbox—A Process for Moving from Family Identity to Family Business Brand....Pages 231-271 Conclusion....Pages 273-279 Back Matter....Pages 281-284 Family Business Identity The Nature of Family Business Best Practices and Examples from Family Businesses Overall Lessons and Analysis of the Company Cases The Expert View: Proactive Communications: Building, Projecting and Preserving Reputation for Business Families and Family Businesses Toolbox: A Process for Moving from Family Identity to Family Business Brand Conclusion.