Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities

**A new marketing paradigm focuses on the concentrated economic power of 600 global cities.**__City-Centered Marketing: Why Local is the Future of Global Business__ is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: - Resource allocation in developed versus developing city markets - Shifting the focus to city regions instead of central governments - The rise of new multinational corporations from developing economies - Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and __City-Centered Marketing: Why Local is the Future of Global Business__ provides the vital information and guidelines that companies need to plan accordingly. A New Marketing Paradigm Focuses On The Concentrated Economic Power Of 600 Global Cities.city-centered Marketing: Targeting The World's Top Cities, As Nations Decline Is A Compelling Practical Analysis Of A New Direction Of Marketing Within The Context Of Intensifying Urbanization And The Shift Of Global Economy From West To East. Philip Kotler, One Of The World's Foremost Marketing Experts, And His Brother Milton, An International Marketing Strategist, Explain Why The Future Of Marketing Must Focus On Top Global Cities And Their Metro Regions, And Not Squandered Resources On Small Cities. Marketing Is City-centered Activity. 600 Global Cities Will Contribute 65 Percent Of The Global Gdp Of $67 Trillion By 2025. The Top 100 Cities Will Contribute 25 Percent Of Gdp, And 440 Of These Top 600 Cities Will Be In The Developing World.^ Top Cities Have To Improve Their Marketing Prowess In Compete For The Right Companies And Settling On The Best Terms.by 2025, The Vast Majority Of Consuming And Middle-income Households Will Be In Developing Regions. While New York, Los Angeles, And Chicago Will Remain Major Players Because Of High Per-capita Gdp And Capital And Intellectual Assets, Companies Will Pay More Attention To Growing City Regions In The Developing World. Multinational Businesses Must Change The Culture Of Their Headquarters, Divisions And Branches, As Well As Their Value Chain Stakeholders To Take Advantage Of These Market Changes.^ The Book Details The Strategies For Sustainable Growth With Topics Like: Resource Allocation In Developed Versus Developing City Markets Shifting The Focus To City Regions Instead Of Central Governments The Rise Of New Multinational Corporations From Developing Economies Declining Consumer And Business Growth In Developed Cities Cities In China, Brazil, India, And Throughout The Middle East And Latin America Are Rising To Become Major Players In The Global Marketplace. Philip And Milton Kotler Argue That An Inversion Is Taking Place, And Top Cities Are Growing Economically Faster Than Their National Rate Of Growth. These Emerging City Markets Are Critical To Company Growth , And City-centered Marketing: Targeting The World's Top 600 Cities, As Nations Decline Provides The Vital Information And Guidelines That Companies Need To Plan Accordingly-- The Economic Power Of Global Cities -- How City Metropolitan Regions Compete In The Global Economy -- The Real Generators Of Wealth: Global Multinatinal Company Investment -- How Multinational Companies Target City Markets For Expansion -- How Cities Compete To Attract Midsize And Large Multinational Companies -- How A Nation Can Help Its City Economies -- The Responsibilities Of Companies And Cities -- How Marketers Manage The City-centered Global Economy. Philip And Milton Kotler. Includes Bibliographical References And Index.

A new marketing paradigm focuses on the concentrated economic power of 600 global cities.

City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms.

By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like:

• Resource allocation in developed versus developing city markets
• Shifting the focus to city regions instead of central governments
• The rise of new multinational corporations from developing economies
• Declining consumer and business growth in developed cities

Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth, and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.

"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth, and City-Centered Marketing: Targeting the World's Top 600 Cities, As Nations Decline provides the vital information and guidelines that companies need to plan accordingly"-- Provided by publisher A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly. We are facing a new generation of marketing challenges, different from the past and with a still uncertain global economic outlook. What we do know for certain, as born out in the data, is that global city regions in the developing world will dominate market economics and be a fundamental source of company growth and prosperity. Developed city regions like New York, Paris, and Tokyo, will still play a large role because of their high per capita GDP and their still great store of capital and intellectual and management assets. But the new global organization of business will have to meld these diverging worlds. This book will address these issues in detail and strategic insight. In little more than 10 years, the epicenter of the consuming and the marketing of all companies will have shifted from developed countries and cities to developing city-regions. In 2025, only three of the top 25 largest cities in the world will be in the U.S. - New York, Los Angeles and Chicago. If we turn to the 23 Megacities of 10 million and over population, with the highest number of middle income households, McKInsey estimates that only 7 of these Megacities will be in developing countries. The remaining 16 will be in developing regions - Shanghai, Beijing and Chongqing in China; Mumbai, Delhi and Kolkata in India; Mexico City, Sao Paulo, Buenos Aires and Rio de Janeiro in Latin America; Karachi, Dhaka, Manilla, Moscow, Cairo and Istanbul. Global marketing guru Philip Kotler and his brother Milton, a veteran of Chinese and Asian market consulting, explain how businesses have to change the culture of their headquarters and stakeholders to understand two basic changes. First, dont put too many resources in developed city markets. They are declining in consumer and business growth; while developing city markets are growing. Second, forget global regions and countries and focus on city markets, both in the developing as well as the developed regions. Western failure to accomplish this cultural shift will accelerate the rise of new multi-national companies from developing countries, serving global cities.