Winning Clients in a Wired World : Seven Strategies for Growing Your Business Using Technology and the Web (Hardcover)--by Kip Gregory [2004 Edition] ISBN: 9780471249757

A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion.

Praise for Winning Clients in a Wired World

"No matter what your job title, you need to read this book. Your personal productivity will improve, your customers will appreciate you more, and your business will expand in ways you have only dreamed about."

–Hans Carstensen

Chairman and CEO, Aviva Life Insurance Company

"Finally . . . something definitive about applying technology in the workplace. This book is must reading for any financial professional who also wants to succeed as a business owner."

–Joby Gruber

President and CEO, FSC Securities Corp.

"This is one book that won't sit on your bookshelf. Buy two; someone will probably walk off with the first one."

–Deena Katz

Author of Deena Katz on Practice Management

"Kip Gregory takes the fear out of learning your way around computers and the Internet, suggesting ways to streamline simple, but necessary, every day business tasks. Using the helpful hints in this book will enhance anyone's office efficiency, whether you're a CEO or a CSR."

–Larry Grypp

President and CEO, Columbus Life Insurance Company

"This is one heck of a book. Everybody needs to have a copy of it in their library if not right on their desk. I've never seen so many tips and insights together in one place. I'm so convinced it will increase the productivity of my staff, I'm building a training curriculum around it for everyone in my company."

–Bill Carter

President, Carter Financial Management

Past Chairman, Financial Planning Foundation

"A dazzling amount of information on how to tap the technology you own to be more successful. Continuous learning is a critical part of achieving your goals; Winning Clients in a Wired World spells out step-by-step how to build that competency, for yourself or your organization."

–Sharon Gertz

Senior Vice President, Chief Fiduciary Officer, PNCBank

businesses, especially service-oriented ones. And it isn't only about sales marketing; systemizing across your business is the key to creating more time for selling and marketing, so we'll look at ways to improve virtually all aspects of what you do. This comprehensive guide places available technology into a cohesive framework - one that offers a systematic way to think about and implement technology - in order to build and strengthen relationships with clients and prospects "Winning Clients in a Wired World solves the problem - with step-by-step guidance on making the most of the technology you use every day to find, win, and keep clients."