Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word: Control the Conversation ... with Your Customer, Without Saying a Word
معرفی کتاب «Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word: Control the Conversation ... with Your Customer, Without Saying a Word» نوشتهٔ Mark Bowden, Andrew Ford، منتشرشده توسط نشر McGraw Hill LLC در سال 2012. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
**PROVEN NONVERBAL STRATEGIES THAT WIN SALES** When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. __Winning Body Language for Sales Professionals__ reveals the universal body language signals that command instant respect and teaches you how to use them to: - Avoid being perceived as just another "salesperson" - Earn lasting trust—without saying a word - Interpret others' body language to determine "friends" and "enemies" - Create an environment that puts buyers at ease - Influence the feelings and behavior of your prospects These are the secrets every salesperson has been waiting for. When you com¬municate in a positive way with your body language, your words hold greater weight than ever—and winning the sale is just a handshake away. It's not what you say, but how you say itA proven new system for nonverbal communication—from an expert to Fortune 50 CEO's and G8 world leadersProfessionals can move up in the business world with the strategic tips and techniques employed by one of the world's most skilled communicators. Winning Body Language shows how to move to make people believe what you are saying, make them trust you, how to use the area where you are standing, and how to imitate hand motions of influential personalities to inspire confidence, and much more.Body language expert Mark Bowden brings TruthPlane, a unique model of non-verbal communication that professionals can master to give effective, dynamic presentations or memorable one-on-one meetings to their staff, colleagues, management and clients.You'll learn how to master the universal techniques of body language, including such counter-intuitive tips as:How manipulating the six square feet of area in front of your body known as the "truth plane"How to tap into audiences' primal brain structures so they identify with youWhy looking someone in the eye while speaking with them can be deadlyHow imitating Hilary Clinton's hand motions can inspire confidenceAnd more!Winning Body Language includes a full vocabulary of gesture delivery, a comprehensive and practical understanding of the signals that bind us all together, and unique tips and techniques to help us stand out and get noticed at work. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Primary impressions Winning truth with a wave of your hand Types and territory A tribal bazaar Realizing relationships in sales Opening and closing acts The complex sale "C"-suite selling Fire and ice Sales intelligence Coaching a race horse. Delivering step-by-step guidance; demonstrations; tips; tricks; and techniques specifically tailored for sales pros; this book unlocks the secrets of nonverbal communication to give them an unbeatable advantage. -- Edited summary from book
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