Why we love : the nature and chemistry of romantic love

A groundbreaking exploration of our most complex and mysterious emotion Elation, mood swings, sleeplessness, and obsession—these are the tell-tale signs of someone in the throes of romantic passion. In this revealing new book, renowned anthropologist Helen Fisher explains why this experience—which cuts across time, geography, and gender—is a force as powerful as the need for food or sleep. Why We Love begins by presenting the results of a scientific study in which Fisher scanned the brains of people who had just fallen madly in love. She proves, at last, what researchers had only suspected: when you fall in love, primordial areas of the brain "light up" with increased blood flow, creating romantic passion. Fisher uses this new research to show exactly what you experience when you fall in love, why you choose one person rather than another, and how romantic love affects your sex drive and your feelings of attachment to a partner. She argues that all animals feel romantic attraction, that love at first sight comes out of nature, and that human romance evolved for crucial reasons of survival. Lastly, she offers concrete suggestions on how to control this ancient passion, and she optimistically explores the future of romantic love in our chaotic modern world. Provocative, enlightening, and persuasive, Why We Love offers radical new answers to the age-old question of what love is and thus provides invaluable new insights into keeping love alive.

A groundbreaking exploration of our most complex and mysterious emotion

Elation, mood swings, sleeplessness, and obsession—these are the tell-tale signs of someone in the throes of romantic passion. In this revealing new book, renowned anthropologist Helen Fisher explains why this experience—which cuts across time, geography, and gender—is a force as powerful as the need for food or sleep.

Why We Love begins by presenting the results of a scientific study in which Fisher scanned the brains of people who had just fallen madly in love. She proves, at last, what researchers had only suspected: when you fall in love, primordial areas of the brain "light up" with increased blood flow, creating romantic passion. Fisher uses this new research to show exactly what you experience when you fall in love, why you choose one person rather than another, and how romantic love affects your sex drive and your feelings of attachment to a partner. She argues that all animals feel romantic attraction, that love at first sight comes out of nature, and that human romance evolved for crucial reasons of survival. Lastly, she offers concrete suggestions on how to control this ancient passion, and she optimistically explores the future of romantic love in our chaotic modern world.

Provocative, enlightening, and persuasive, Why We Love offers radical new answers to the age-old question of what love is and thus provides invaluable new insights into keeping love alive.

if You Want Flashes And Particular Experiences Of Romantic Love, Read Novels. If You Want To Understand This Central Quality Of Human Nature To Its Roots, Read why We Love.

—edward O. Wilson

in why We Love, Renowned Anthropologist Helen Fisher Offers A New Map Of The Phenomenon Of Love—from Its Origins In The Brain To The Thrilling Havoc It Creates In Our Bodies And Behavior. Working With A Team Of Scientists To Scan The Brains Of People Who Had Just Fallen Madly In Love, Fisher Proved What Psychologists Had Until Recently Only Suspected: When You Fall In Love, Specific Areas Of The Brain Light Up With Increased Blood Flow. This Sweeping New Book Uses This Data To Argue That Romantic Passion Is Hardwired Into Our Brains By Millions Of Years Of Evolution. It Is Not An Emotion; It Is A Drive As Powerful As Hunger.

provocative, Enlightening, Engaging, And Persuasive, why We Love Offers Radical New Answers To Age-old Questions: What Love Is, Who We Love—and How To Keep Love Alive.

"If you want flashes and particular experiences of romantic love, read novels. If you want to understand this central quality of human nature to its roots, read Why We Love ." Edward O. Wilson In Why We Love , renowned anthropologist Helen Fisher offers a new map of the phenomenon of lovefrom its origins in the brain to the thrilling havoc it creates in our bodies and behavior. Working with a team of scientists to scan the brains of people who had just fallen madly in love, Fisher proved what psychologists had until recently only suspected: when you fall in love, specific areas of the brain "light up" with increased blood flow. This sweeping new book uses this data to argue that romantic passion is hardwired into our brains by millions of years of evolution. It is not an emotion; it is a drive as powerful as hunger. Provocative, enlightening, engaging, and persuasive, Why We Love offers radical new answers to age-old questions: what love is, who we loveand how to keep love alive. A revolutionary new study of the origins of love based on physiological research probes the human brain for insights into the origins of the sex drive, romance, and attraction, while also offering practical advice on how to control and channel these desires into healthy pursuits. Reprint. 60,000 first printing. Fires run through my body-the pain of loving you.