چرا برخی شرکت‌ها از بحران قوی‌تر و بهتر بیرون می‌آیند: ۷ درس ضروری برای بقا در برابر فاجعه

There is a fundamental difference between business continuity planning and crisis management. Even a complete operational plan does little to prepare a company to come through a crisis with strength and confidence. According to Ian Mitroff, crises can (and will) now arise with unprecedented frequency, complexity, and destructive power, as what was once rare is now the norm: terrorism, cyberattacks, large-scale fraud, and kidnappings. This all-too-timely book presents 7 competencies that companies must develop in order to deal with what is now a virtual certainty. Mitroff outlines how to foster different "IQs," ranging from emotional resiliency and creative problem-solving to crucial political and social skills and more. Equally important is a blueprint for integrating these far-reaching ideals into daily practice, and finally moving beyond the crisis to embrace the world, however changed it may be. Filled with examples drawn from scores of interviews conducted both after 9/11 and during Mitroff's 25-year career in crisis management, this is a passionate, wise, and practical book that will indeed help organizations become stronger and better.

"Like many companies over the last few years, yours has probably done a great deal to reassess its physical, strategic, and financial vulnerabilities. But there is a huge difference between business continuity planning and true crisis management. Do your company and employees have the necessary "IQ" not only to withstand a crisis but also to come through it with strength and confidence?

Ian Mitroff, recognized around the world as an authority in crisis management, has created a plan that goes well beyond "disaster preparedness" to help your company get accustomed to working in the face of some unsettling facts:

• In an age of terror, cyberattacks, large-scale corporate fraud and more, crisis is no longer a question of if, but of when.

• Your company, no matter its size, industry, or location, is not immune from this reality.

• Your contingency planning will only be as effective as the human beings charged with putting it into action.

Mitroff outlines seven distinct competencies your organization needs to handle crises effectively:

• Right Heart (emotional IQ): By accepting crisis as an inevitability, you can process much of the shock and grief beforehand, and avoid making the effects of the crisis even worse through an unconstructive response.

• Right Thinking (creative IQ): "Crises don’t give a damn for the ways in which we have organized the world," so out-of-the-box thinking is essential.

• Right Social and Political IQ: Understand that your business is subject not only to the particular pitfalls of its industry, but also to the universal and complex challenges that threaten all companies.

• Right Integration (integrative IQ): Realize that crises are perceived differently by different stakeholders, and are never simple "exercises" that can be "solved." Identify and reconcile these perceptions now so that the path is clear when the crisis strikes.

• Right Technical IQ: "Think like a controlled paranoid" to uncover ways in which malicious forces could cause a crisis in your company. Question every assumption about what is "normal," "impossible," or "absurd."

• Right Aesthetic IQ: Reconsider the classic design of the corporation, which is meant to address problems as they arise, and move toward one in which crisis management is an overarching discipline on a par with, for example, finance.

• Spiritual IQ: Reject the notion that people’s physical, mental, and spiritual beings are completely separate; recognize that crises cause us to question the very meaning of our lives and what we do, and establish ahead of time why our work is, and must remain, important to us on many different levels.

Although crisis management has taken on new urgency in recent turbulent times, the need for careful planning did not originate on September 11, 2001. Mitroff’s examples, drawn from interviews conducted both after the 2001 attacks and during his 25-year career as an expert in crisis management, demonstrate the need for action — and offer a blueprint for taking it."

Preliminaries......Page 1 Contents......Page 7 Preface......Page 11 The Crisis Society: The Rise of the Abnormal......Page 19 Challenge 1—Right Heart (Emotional IQ)......Page 45 Challenge 2/3—Right Thinking (Creative IQ)......Page 69 Challenge 4—Right Integration (Integrative IQ)......Page 91 Challenge 5—Right Technical Skills (Technical IQ)......Page 113 Challenge 6—Right Transfer (Aesthetic IQ)......Page 131 Challenge 7—Right Soul (Spiritual IQ)......Page 145 When a Whole Society Is in Crisis......Page 175 Epilogue: A Tale of Two Companies......Page 197 Major Crises at a Glance......Page 203 A Brief Primer on Crisis Management......Page 223 A Theory of Complex Problem-Formation......Page 235 Index......Page 247 About the Author......Page 255 "Although crisis management has taken on new urgency in recent turbulent times, the need for careful planning did not originate on September 11,2001. Mitroff's examples, drawn from interviews conducted both after the 2001 attacks and during his 25-year career as an expert in crisis management, demonstrate the need for action - and offer a blueprint for taking it."--BOOK JACKET