چرا تصمیمات شکست می‌خورند: اجتناب از اشتباهات و تله‌هایی که به فاجعه‌ها منجر می‌شوند

Based on the his analysis of 400 strategic decisions made by top managers in areas such as products and services, pricing and markets, personnel policy, technology acquisition, and strategic reorganization, Nutt estimates that two-thirds of all decisions are based on failure-prone or questionable tactics. He uses the fifteen monumental decision-making disasters to illustrate the potential consequences of these common tactical errors and traps and then details successful alternative decision-making approaches. Why Decisions Fail translates decades of award-winning research into practical terms that managers can use to improve their own decision-making practices. Why decisions fail critiques 15 infamously bad decisions that became public debacles. Including the Firestone tire recall and Quakers failed acquisition of Snapple, the author examines how these mistakes could have been avoided and explains how any organizations decision-making process can be improved to prevent such failures. Paul Nutt began by looking at 400 decisions made by top managers involving such topics as products and services, pricing and markets, personnel policy, technology acquisition, and strategic reorganization. Analyzing how each decision was made, he determined that two out of three decisions were based on failure-prone or questionable tactics. He identifies these key errors and suggests alternatives that have proven successful Preface; The Decision Debacles; Chapter 1: Blunders that Launch a Decision Debacle; Chapter 2: Traps that Catch Decision Makers; Chapter 3: Decision-Making Processes Prone to Success and Failure; Chapter 4: Traps in Failing to Lead the Effort with Agreed-Upon Claims; Chapter 5: The Traps in Unmanaged Social and Political Forces; Chapter 6: Traps in Misleading Directions; Chapter 7: Traps in Limited Search and No Innovation; Chapter 8: The Traps in Misusing Evaluation; Chapter 9: Ethical Traps; Chapter 10: Learning Traps; Chapter 11: The Lessons: Avoiding the Blunders and Traps This text tells the stories behind the stories of such famous debacles as the Firestone tyre recall, the Millennium Dome, EuroDisney, The Denver International Airport, Shell's disposal of the Brent Spar and Barings Bank. Nutt critiques 15 infamously bad decisions that became public debacles and offers business lessons based on decades of real-world research