Who's Your City? : How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

It’s a mantra of the age of globalization that where we live doesn’t matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup. According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the “mating markets” in which we participate. And everything we think we know about cities and their economic roles is up for grabs. __Who’s Your City?__ offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Florida’s insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them. Globalization Is Not Flattening The World; In Fact, Place Is Increasingly Relevant To The Global Economy And Our Individual Lives. Who's Your City? Offers The First Available City Rankings By Life-stage, Rating The Best Places For Singles, Families, And Empty-nesters To Reside.--from Amazon.com. 1. The Question Of Where -- Pt. 1. Why Place Matters -- 2. Spiky World -- 3. Rise Of The Mega-region -- 4. The Clustering Force -- Pt. 2. The Wealth Of Place -- 5. The Mobile And The Rooted -- 6. Where The Brains Are -- 7. Job-shift -- 8. Superstar Cities -- Pt. 3. The Geography Of Happiness -- 9. Shiny Happy Places -- 10. Beyond Maslow's City -- 11. Cities Have Personalities, Too -- Pt. 4. Where We Live Now -- 12. Three Big Moves -- 13. The Young And The Restless -- 14. Married With Children -- 15. When The Kids Are Gone -- 16. Place Yourself -- Acknowledgments -- Appendices -- Notes -- Index. Richard Florida. Includes Bibliographical References And Index. In the age of globalization, some claim that where you live doesn't't matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it's more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Who's Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy -- and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates. All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who’s Your City? provides indispensable tools to help you choose the right place for you.