Where We Stand: Class Matters

The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces. " Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."— I Love Typography The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate. Featuring 32 pages of new content, the third edition is revised and refined from cover to cover: More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems , contributed by expert typographers from around the world Demonstrations of basic design principles , such as vi­sual balance, Gestalt grouping, and responsive layout Current approaches to typeface design , including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers . Cover Title Page Contents Introduction Letter: Humans and Machines Anatomy Latin Arabic Chinese Korean Japanese Indic Typefaces and Fonts Height Width Classifying Typefaces Choosing Typefaces Type Families Capitals Italics Numerals Punctuation Optical Sizes Variable Fonts Ornaments Lettering Designing Typefaces Exercise Modular Letterforms Exercise Branding with Type Text: Readers, Writers, and Users Columns, Lines, and Spacing Aligning Columns Line Length Paragraphs Short Lines Kerning Tracking Vertical Space Vertical Text Legibility and Readability Readable Prose Exercise Texture Exercise Space Hierarchy and Structure Minimal Hierarchy Layered Hierarchy Type Scale Visual and Semantic Hierarchy Inclusive Design Exercise Grids and Hierarchy Multiplicity of Scripts Arabic Typography Chinese Typography Korean Typography Japanese Typography Indic Typography Kigelia: A Typeface for Africa layout: Scaffolds and Skeletons Balance and Alignment Symmetry and Asymmetry Grouping Aligning Elements Borders Grids Manuscript Grid Column Grid Modular Grid Baseline Grid Responsive Layouts Serial Design Exercise Grid and Anti-Grid Exercise Extended Series Contributors Index Copyright Back Cover "Fully revised and expanded, the third edition of Thinking with Type features dozens of new fonts, examples, exercises, insights, and tips. Every inch of this classic work has been updated and redesigned. With thirty-two more pages than the previous editions, this new volume is packed with additional content, including a wider range of typefaces, beautiful artifacts from the Letterform Archive, and more work by women and BIPOC designers. Visual essays authored by leading experts explore a diverse array of writing systems. Thinking with Type, 3rd Edition, covers the basics and beyond, from typefaces and type families to kerning, tracking, balance, grids, alignment, and Gestalt principles. Lucid diagrams show how letters, words, and text can be space, ordered, and shaped. This accessible guide is essential reading for anyone working in, studying, or teaching graphic design, UI/UX, branding, or publishing."-- Page 4 of cover