What Your Customer Wants and Can't Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

Why do people buy? A behavioral economist explains the science of consumer behavior in "the most important business book to come out in years" (Michael F. Schein, author and columnist for Inc. , Forbes, and Psychology Today ). What Your Customer Wants and Can't Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy--and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: - Real-world examples that bring a concept to life and make it stick - Ideas to help you with problem solving for your business - Ways to hack your brain into coming up with innovative programs, products, and initiatives "A stand-out guide for anyone fascinated by customer behavior and the science of decision-making." --Madeline Quinlan, cofounder of Salient Behavioral Consultants Use the Science of Behavioral Economics to Understand Why People Buy “The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today 2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising #1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers. Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book: Real-world examples that bring a concept to life and make it stick Ideas to help you with problem solving for your business Ways to hack your brain into coming up with innovative programs, products, and initiatives If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You). The most important business book to come out in years. Michael F. Schein , author and columnist for Forbes, Inc , and Psychology Today 2022 First Place Category Winner CIBA (Chanticleer International Book Awards) #1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service What Your Customer Wants (And Cant Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buyand how to use that knowledge to improve pricing, increase sales, create better brain-friendly brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers. Dramatically improve your effectiveness as a leader and marketer with the practical tools in this If you liked marketing and business books like Nudge , Predictably Irrational , or This is Marketing by Seth Godin, youll love What Your Customer Wants (And Cant Tell You) . Use Science To Improve Your Business Unlocked: How To Get Inside The Customer's Mind With The Psychology Of Behavioral Economics Explains Why People Buy--and How To Use That Knowledge To Improve Pricing, Increase Sales, And Create Better, Brain-friendly Brand Messaging. Become A More Effective Leader With The Practical Tools In This Book. Behavioral Economics Is The Future Of Brands And Business. Unlocked Goes Beyond An Academic Understanding Of Behavioral Economics And Into Practical Application, Showing How Real Businesses And Business Professionals Can Use Science To Make Their Companies Better. In This Book, Business Owner, Consultant, And Behavioral Economics Expert Melina Palmer Helps Leaders Like You Use The Psychology Of The Consumer, Innovation, And Truly Impactful Branding To Reach Real, Bottom-line Benefits. Discover Information And Tools You Can Actually Use To Influence Consumers. Go Beyond Data Science For Business. With Behavioral Economics, You Can Learn How Your Brain Works To Become A Better Leader--and How Your Customer's Brain Works To Creatively And Effectively Market Your Brand. Unlocked Provides: Real-world Examples That Bring A Concept To Life And Make It Stick Ideas To Help You With Problem Solving For Your Business Ways To Hack Your Brain Into Coming Up With Innovative Programs, Products, And Initiatives If You Liked Marketing And Business Books Like Nudge By Richard Thaler And Cass Sunstein, Predictably Irrational By Dan Ariely, Or This Is Marketingby Seth Godin, You'll Love Unlocked: How To Get Inside The Customer's Mind With The Psychology Of Behavioral Economics. Use Science to Understand Why People Buy "The most important business book to come out in years." – Michael F. Schein , author and columnist for Forbes, Inc, and Psychology Today What Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the future of brands and business . What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful... "This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits." **Why do people buy? A behavioral economist explains the science of consumer behavior in "the most important business book to come out in years" (Michael F. Schein, author and columnist for __Inc.__, __Forbes,__ and __Psychology Today__).**__What Your Customer Wants and Can't Tell You__