Well connected an unconventional approach to building genuine, effective business relationships to achieve success

Achieve your goals by selectively engaging the right people and connecting well with them Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of "connections" and "friends" in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off. In Well-Connected , networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow--rather than widen--your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them well : First, identify a "critical enabler," someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her or him for anything. Well-Connected reveals a breakthrough approach to networking that delivers predictable, positive results Filled with success stories, the book provides an accessible action plan for all readers Networking maven Gordon Curtis has been featured in The Wall Street Journal, The Boston Sunday Globe, Fast Company Magazine Well-Connected serves as the playbook for sophisticated business people who know there's a better way to connect with the right people to get things done better and faster. Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships Contents Chapter 1: Redefining Networking for the Twenty-First Century Why Does It Look So Easy? What’s Wrong with Networking Now? What Is the Right Person–Right Approach Method? Who’s the Right Person? What’s the Right Approach? So What Does It All Mean? Chapter 2: Prep Work: Rethinking Your Networking Strategy Why Can’t We Just Get Started? Stepping Back to Move Forward: What Do You Need to Ask? What Are You Communicating? What’s Your Message? Who Is Your Audience? Who’s Your Target? How Successful Have You Been? Are You Hitting Your Target? What’s the Bottom Line? Chapter 3: Articulating Your Objective So What Is Your Objective? What’s Your Objective? Real-Life Challenge: Articulating Your Objectives Where Does Articulating Your Objective Lead You? Chapter 4: The Right Person: Identifying Your Critical Enabler How Do You Select and Engage a Critical Enabler? So What Defines Your Critical Enabler? Chapter 5: The Referral: Landing an Introduction to a Critical Enabler How Do You Manage Referrals? What Does It Look Like from the Other Side? Real-Life Challenge: Dig Ever Deeper Chapter 6: The Right Approach: Providing Value to Your Critical Enabler Where Do You Start? How Do You Know What to Offer? What Else Can You Try? What Do You Have to Offer? Chapter 7: The Right Person: Selecting a Critical Enabler Who Is Inclined, Available, and Like-Minded What Makes Someone the Right Person? What Next? Chapter 8: Putting It All Together How Do You Make the Method Work? What Does It All Mean? Chapter 9: Conclusion: Using the Right Person–Right Approach Method to Gain Clarity, Control, and Confidence Why Pursue Clarity? How Do You Maintain Control? What Does It Take to Keep Up Your Confi dence? What’s the Take -Away? Acknowledgments About the Author Index

Praise for Well Connected

"Is it time to develop your personal networking strategy? Learning the nuances of networking isn't easy. Read Well Connected and get ahead of the competition!"—Marshall Goldsmith, best-selling author, Mojo and What Got You Here Won't Get You There

"Your network is your net worth. It is your greatest 'enabler.' Well Connected gives you a clear strategy and solid how-to's to build your ultimate business network. This book will challenge how you see networking and how you can go about building relationships. Read this and get connected." —Tim Sanders, author, Love Is the Killer App: How To Win Business& Influence Friends

"Today's world demands that executives manage their time more efficiently than ever before. Well Connected provides sophisticated business leaders andnovices a unique and refreshingly actionable approach to minimize time spent while maximizing effective networking. Readers will build better businessconnections with the right people after unlocking Curtis's code and followinghis breakthrough framework."—Cameron Brown, president, King Fish Media, LLC

"Well Connected teaches the art of connecting with the right people. Frompersonal experience I can tell you Curtis has a gift for this—and in this book he shows you how to do it!"—Bill Ghormley, senior vice president of business development, Xconomy

"Networking is a practice that requires personal transformation to be good at—and Gordon will teach you how to master it in this groundbreaking book."—Louis Carter, founder and CEO, Best Practice Institute

**Achieve your goals by selectively engaging the right people and connecting __well__ with them**Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of "connections" and "friends" in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off. In __Well-Connected__, networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow--rather than widen--your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them __well__ : First, identify a "critical enabler," someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable __before__ you ask her or him for anything. * __Well-Connected__ reveals a breakthrough approach to networking that delivers predictable, positive results * Filled with success stories, the book provides an accessible action plan for all readers * Networking maven Gordon Curtis has been featured in __The Wall Street Journal, The Boston Sunday Globe, Fast Company Magazine__ A medida que aumentan las redes de relaciones sociales en línea, el arte de construir aquéllas que sean auténticas y mutuamente benéficas está declinando. Gordon Curtis resuelve ese dilema con su método para construir redes de relaciones "Persona Adecuada - Enfoque Adecuado". Identifique a los "intermediarios críticos" que estén en posición de ayudarle, utilice sus contactos para obtener una referencia y luego ofrézcales algo de valor para ponerlos de su lado. Curtis garantiza que ese enfoque le permitirá alcanzar sus metas de negocios, ya sea que esté buscando empleo o financiamiento o tratando de estimular sus ventas. Como ejemplos de lo que se debe o no hacer, cita casos de clientes que han logrado el éxito y han transformado su vida. Aun cuando getAbstract duda de la garantía de Curtis de que logrará el éxito al 100%, el libro brinda aspectos fundamentales sobre el establecimiento de redes de relaciones para cualquier persona que intente estar "bien conectada" As social networking is burgeoning, the art of building authentic, mutually beneficial relationships is dwindling. Gordon Curtis solves this dilemma with his "Right Person - Right Approach" method of networking. Identify "critical enablers" who are in a position to help you, use your contacts to get a referral and then offer something of value to entice them to your side. Curtis guarantees that his approach will enable you to achieve your business goals, whether you are looking for a job, seeking investment capital or trying to boost your sales. He cites clients' case histories as do and don't examples; they all enjoy life-changing success. Although getAbstract is skeptical about Curtis's 100% success guarantee, the book provides solid networking fundamentals for anyone attempting to become "well connected."