Webs of influence : the psychology of online persuasion : the secret strategies that make us click

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. -Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.- Jamie Bartlett Author of The Dark Net -Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!- Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.In this second edition ofNathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.**This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.**__-Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.-__**Jamie Bartlett**Author of__-Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!-__**Dr Thomas Chamorro-Premuzic**Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments Cover......Page 1 Title Page......Page 8 Copyright Page......Page 9 Contents......Page 11 Publisher’s acknowledgements......Page 13 About the author......Page 14 PART 1 KNOW WHO YOU’RE TARGETING......Page 16 1 Introduction......Page 19 2 The psychology of decision-making......Page 21 3 Who are you targeting?......Page 24 4 Cultural quirks......Page 26 5 Individual differences......Page 54 PART 2 COMMUNICATE PERSUASIVELY......Page 72 6 Basic principles......Page 75 7 Optimising your website......Page 82 8 Selecting the right images......Page 103 9 The psychology of colour......Page 112 10 Social media and customer service......Page 125 11 Designing persuasive videos......Page 135 PART 3 SELL WITH INTEGRITY......Page 142 12 Influence: An introduction......Page 145 13 Principles of online persuasion......Page 151 14 Increase your sales......Page 177 15 Pricing and value......Page 189 16 The behaviour chain......Page 200 A closing note......Page 207 Notes......Page 208 Index......Page 244 As Legions Of Businesses Scramble To Set Up Virtual-shop, We Face An Unprecedented Level Of Competition To Win Over And Keep New Customers Online. At The Forefront Of This Battleground Is Your Ability To Connect With Your Customers, Nurture Your Relationships And Understand The Psychology Behind What Makes Them Click. In This Book The Web Psychologist, Nathalie Nahai, Expertly Draws From The Worlds Of Psychology, Neuroscience And Behavioural Economics To Bring You The Latest Developments, Cutting Edge Techniques And Fascinating Insights That Will Lead To Online Success. Webs Of Influence Delivers The Tools You Need To Develop A Compelling, Influential And Profitable Online Strategy Which Will Catapult Your Business To The Next Level – With Dazzling Results. "With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the worlds of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way"-- Provided by publisher