We might as well win : on the road to success with the mastermind behind a record-setting eight Tour de France victories

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked Lance Armstrong in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. We Might AsWellWin takes readers behind the scenes and inside the team car, as Bruyneel reveals the planning, training, strategy, and tactics that led to a record seven Tour de France victories with Armstrong and an eighth with Alberto Contador. Through thrilling stories of his own racing career and those of the cyclists he has guided during his extraordinary career, Bruyneel reveals the keys to victory both in cycling and in life. This paperback edition includes a new afterword on the 2008 season, with Bruyneel's reflections on his record eleventh grand tour victory at the Giro d'Italia and the exclusion of his team Astana from the 2008 Tour de France.

On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world’s most celebrated champion, Lance Armstrong

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, “Look, if we’re going to ride the Tour, we might as well win.” In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar—in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel’s near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team’s race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn’t the same as "losing" as Bruyneel struggles to prove himself—post-Armstrong—with new riders, new strategies, and skeptics around every corner.
Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.

On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the worlds most celebrated champion, Lance Armstrong Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, Look, if were going to ride the Tour, we might as well win. In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever. We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneels near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the teams race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isnt the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner. Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour. Goes behind the scenes of international cycling to provide a coach's view of Lance Armstrong's Tour de France victories, revealing his recipe for winning, his own near-death crash and comeback, and the cycling strategies and techniques behind his success. "For the first time, go behind the scenes and inside the mind of Johan Bruyneel, the winningest team director in cycling history and the strategist, confidant, motivator, and coach behind Lance Armstrong's amazing success."--Provided by publisher.