ما فناوری داریم: چگونه بیوهکرها، عاشقان غذا، پزشکان و دانشمندان در حال تغییر ادراک انسانی هستند، یک حس در یک زمان

An award-winning journalist investigates how scientists and citizens around the world are re-tooling our senses-and what their discoveries are teaching us about the nature and future of human perception How do we know what's real? That's not a trick question: sensory science is increasingly finding that we don't perceive reality: we create it through perception. In We Have the Technology , science writer Kara Platoni guides us through the latest developments in the science of sensory perception. We Have the Technology introduces us to researchers who are changing the way we experience the world, whether creating scents that stimulate the memories of Alzheimer's patients, constructing virtual limbs that approximate a sense of touch, or building augmented reality labs that prepare soldiers for the battlefield. These diverse investigations not only explain previously elusive aspects of human experience, but offer tantalizing glimpses into a future when we can expand, control, and enhance our senses as never before. A fascinating tour of human capability and scientific ingenuity, We Have the Technology offers essential insights into the nature and possibilities of human experience. Sensory Science Is Increasingly Proving That We Don't Perceive Reality, We Construct It Through Perception. As We Move Further Into The 21st Century, Sensory And Consumer Studies Continue To Develop, Playing An Important Role In Food Science And Industry. These Studies Are Crucial For Understanding The Relation Between Food Properties On One Side And Human Liking And Buying Behaviour On The Other. This Book By A Group Of Established Scientists Gives A Comprehensive, Up-to-date Overview Of The Most Common Statistical Methods For Handling Data From Both Trained Sensory Panels And Consumer Studies Of Food. It Presents The Topic In Two Distinct Sections: Problem-orientated (part I) And Method Orientated (part Ii), Making It To Appropriate For People At Different Levels With Respect To Their Statistical Skills. This Book Succesfully Makes A Clear Distinction Between Studies Using A Trained Sensory Panel And Studies Using Consumers. Concentrates On Experimental Studies With Focus On How Sensory Assessors Or Consumers Perceive And Assess Various Product Properties. Focuses On Relationships Between Methods And Techniques And On Considering All Of Them As Special Cases Of More General Statistical Methodologies. It Is Assumed That The Reader Has A Basic Knowledge Of Statistics And The Most Important Data Collection Methods Within Sensory And Consumer Science. This Text Is Aimed At Food Scientists And Food Engineers Working In Research And Industry, As Well As Food Science Students At Master And Phd Level. In Addition, Applied Statisticians With Special Interest In Food Science Will Also Find Relevant Information Within The Book-- This Book Will Describe The Most Basic And Used Statistical Methods For Analysis Of Data From Trained Sensory Panels And Consumer Panels With A Focus On Applications Of The Methods. It Will Start With A Chapter Discussing The Differences And Similarities Between Data From Trained Sensory And Consumer Tests-- Pt. One. The Five Senses. Taste ; Smell ; Vision ; Hearing ; Touch -- Pt. Two. Metasensory Perception. Time ; Pain ; Emotion -- Pt. Three. Hacking Perception. Virtual Reality ; Augmented Reality ; New Senses. Kara Platoni. Includes Bibliographical References (pages 257-265) And Index. "How do we know what's real? That's not a trick question: sensory science is increasingly finding that we don't perceive reality: we create it through perception. In We Have the Technology, science writer Kara Platoni guides us through the latest developments in the science of sensory perception. We Have the Technology introduces us to researchers who are changing the way we experience the world, whether creating scents that stimulate the memories of Alzheimer's patients, constructing virtual limbs that approximate a sense of touch, or building augmented reality labs that prepare soldiers for the battlefield. These diverse investigations not only explain previously elusive aspects of human experience, but offer tantalizing glimpses into a future when we can expand, control, and enhance our senses as never before. A fascinating tour of human capability and scientific ingenuity, We Have the Technology offers essential insights into the nature and possibilities of human experience."-- Publisher's web site (viewed June 24, 2016) "Sensory science is increasingly proving that we don't perceive reality: we construct it through perception."--Jacket