We Are Smarter Than Me : How to Unleash the Power of Crowds in Your Business

Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business. Now you can discover exactly how to use social networking in your business to drive better decision-making and greater profitability. We Are Snarter Than Me is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes. This book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance and management along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality. Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me , you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality. Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business. __We Are Snarter Than Me__ is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes. From tools and processes to culture and leadership, **We Are Smarter than Me** will help you transform the promise of social networking into a profitable reality. Cover Contents Foreword—Social Networking Works Authors’ Note—How We Got Here 01 Look What We Can Do 02 Go from R&D to R&WE 03 How May We Help We? 04 Customer, Sell Thyself 05 If We Build It, We Will Come 06 Welcome to the World Bank of We 07 Make Everyone a C-We-O 08 Lead from the Rear Afterword—Join the Crowd Company Index Name Index Subject Index Acknowledgments Look What We Can Do -- Go From R&d To R&we -- How May We Help We? -- Customer, Sell Thyself -- If We Build It, We Will Come -- Welcome To The World Bank Of We -- Make Everyone A C-we-o -- Lead From The Rear. Barry Libert &, Jon Spector ; And Thousands Of Contributors. Includes Indexes. Social networks and communities are now rewriting and impacting the rules of business. Make sure you stay ahead of the game and learn what does and does not work when bringing mass colloboration into your decision making and business processes.