Watching Women's Liberation, 1970 : Feminism's Pivotal Year on the Network News

In 1970, ABC, CBS, and NBC—the "Big Three" of the pre-cable television era—discovered the feminist movement. From the famed sit-in at Ladies' Home Journal to multi-part feature stories on the movement's ideas and leaders, nightly news broadcasts covered feminism more than in any year before or since, bringing women's liberation into American homes. In Watching Women's Liberation, 1970: Feminism's Pivotal Year on the Network News, Bonnie J. Dow uses case studies of key media events to delve into the ways national TV news mediated the emergence of feminism's second wave. First legitimized as a big story by print media, the feminist movement gained broadcast attention as the networks' eagerness to get in on the action was accompanied by feminists' efforts to use national media for their own purposes. Dow chronicles the conditions that precipitated feminism's new visibility and analyzes the verbal and visual strategies of broadcast news discourses that tried to make sense of the movement. Groundbreaking and packed with detail, Watching Women's Liberation, 1970 shows how feminism went mainstream—and what it gained and lost on the way. | Cover Title Contents Acknowledgments Introduction: 1970 1. The Movement Meets the Press: The 1968 Miss American Pageant Protest 2. The Movement Makes the News: Network News Feature Stories on Women's Liberation in 1970 3. Magazines and the Marketing of the Movement: The March 1970 Ladies' Home Journal Protest 4. Fixing the Meaning of the Movement: ABC's May 1970 "Women's Liberation" Documentary 5. Making a Spectacle of the Movement: The August 26, 1970, Women's Strike for Equality 6. After 1970: Second-Wave Feminism, Mediated Popular Memory, and Gloria Steinem Notes References Index | Bonnie Ritter Outstanding Feminist Book Award, Feminist and Women Studies Division, National Communication Association (NCA), 2016. A Choice Outstanding Academic Title, 2015. — National Communication Association (NCA) Bonnie Ritter Outstanding Feminist Book Award, Feminist and Women Studies Division, National Communication Association (NCA), 2016. A Choice Outstanding Academic Title, 2015. — A Choice Outstanding Academic Title, 2015. | Bonnie J. Dow is an associate professor and chair of communication studies and an associate professor of women's and gender studies at Vanderbilt University. She is the author of Prime-Time Feminism: Television, Media Culture, and the Women's Movement Since 1970 . In 1970, ABC, CBS, and NBC—the “Big Three” of the pre-cable television era—discovered the feminist movement. From the famed sit-in at __Ladies' Home Journal__ to multi-part feature stories on the movement's ideas and leaders, nightly news broadcasts covered feminism more than in any year before or since, bringing women's liberation into American homes. This book uses case studies of key media events to delve into the ways national TV news mediated the emergence of feminism's second wave. First legitimized as a big story by print media, the feminist movement gained broadcast attention as the networks' eagerness to get in on the action was accompanied by feminists' efforts to use national media for their own purposes. The book chronicles the conditions that precipitated feminism's new visibility and analyzes the verbal and visual strategies of broadcast news discourses that tried to make sense of the movement. Groundbreaking and packed with detail, this book shows how feminism went mainstream, and what it gained and lost on the way. Groundbreaking And Packed With Detail, Watching Women's Liberation, 1970 Shows How Feminism Went Mainstream--and What It Gained And Lost On The Way--page [4] Of Cover. The Movement Meets The Press: The 1968 Miss America Pageant Protest -- The Movement Makes The News: Feature Stories On Women's Liberation In 1970 -- Magazines And The Marketing Of The Movement: The March 1970 Ladies' Home Journal Protest -- Fixing The Meaning Of The Movement: Abc's May 1970 Women's Liberation Documentary -- Making A Spectacle Of The Movement: The August 26, 1970, Women's Strike For Equality -- After 1970: Second-wave Feminism, Mediated Popular Memory, And Gloria Steinem. Bonnie J. Dow. Includes Bibliographical References And Index. In 1970, ABC, CBS, and NBC - the 'Big Three' of the pre-cable television era - discovered the feminist movement. From the famed sit-in at Ladies' Home Journal to multi-part feature stories on the movement's ideas and leaders, nightly news broadcasts covered feminism more than in any year before or since, bringing women's liberation into American homes. In this book, Bonnie J. Dow uses case studies of key media events to delve into the ways national TV news mediated the emergence of feminism's second wave