Vine and Wine Economy: Proceedings of the International Symposium Kecskemet, Hungary 25-29 June 1990 (Developments in Agricultural Economics, Vol 8)

Since the world wine economy is rapidly changing, the importance of wine production is growing, requiring a new international collaboration, extensive research and an efficient way of teaching. These reasons led to a need for organizing an international scientific symposium on vine and wine economy. Appellation origin control is a kind of marketing. With regards to the technical and juridical field of appellation origin control, its link with economics and marketing is understandable. The world now faces the problem of different appellation origin control systems and there is a need to create uniformity with English speaking producers being more dominant than others as well as economic and political changes in Central and Eastern Europe. For now, the world wine market is complex and a world market as a whole needs to be developed into categories of "fine wines", "wines in general", and "cheap wines". It was agreed that research and education had to be internationally integrated. Different systems of teaching and education were compared, and Hungary proved to be the right place for the symposium. Representatives of 14 countries, international and national organizations, societies, universities, institutes and producers, worked hard on the scientific work as well as visits to wine regions and cooperatives. Content: Front Matter Page III Copyright page Page IV Preface Pages V-VI Developments in Agricultural Economics Page X Robert Tinlot Page XI Introduction of Appellation Origin Control Pages 3-7 G. YRAVEDRA Economics of the Appellation Wine Sector Observation and Prospects Pages 9-13 S. GUILLET Production and Market Aspects of Wines in Calabria Pages 15-22 G. MAUGERI, G. GULISANO Quality and Origin Protection of the Tokay Wines Pages 23-28 S. BODNÁR The Development of the U.S. System for Protecting Appellations of Origin Pages 29-31 E.V. O'BRIEN Dentology and Future of the Appellation Origin Control for Wines and Spirits Pages 33-38 R. UHLEN Strategies to Improve and Relaunch Quality Sicilian Wines Pages 39-44 S. FOTI Optimal Variety Structure Forming in the Transylvanian Wine Districts According to the Protection of Government Orders Concerning the Feasibility of Viticulture Pages 45-57 GY. CSÁVOSSY, A. KOVÁCS Location of Grape Culture in the USSR: Agroecologic and Economic Aspects Pages 59-64 V.A. RYBINTSEV The New Basis and its Elements of the Hungarian Wine Appellation Origin Control Pages 65-73 L. KECSKÉS, E.P. BOTOS Production of D.O.C. Wines in Bulgaria Pages 75-83 J. GETZOVA, D. TCHOLAKOV Interactions Between Production and Processing of the Italian Grape Growing Sector Pages 87-95 M. SORBINI, S. FAROLFI Problems and Prospects of Grape Growing and Wine Production in the Emilia-Romagna Region Pages 97-106 F. ALVISI, D. REGAZZI Observations on European Community's and Italian Wine Market Pages 107-116 G. LA VIA, F. BASILE Integration of Small-Scale Viticulture in Hungary Pages 117-120 E. VIG, M. SZÜCS The Application of the Techniques of Experimental Economics to Grape Marketing Pages 121-125 J.H. HUTCH, A.J. FISCHER Vine-Growing and Wine-Producing Role in a Developing Economic System: the Italian Case Pages 127-134 M. SORBINI, G.A. MALORGIO Wineries and Wine Quality in Italy Pages 135-142 M. SORBINI, M. GENGHINI How to Plant Vineyards in Slovenia Pages 143-149 N. ZIBRIK A Study of Integration in the Hungarian Wine Sector's Model Pages 151-160 E.P. BOTOS, GY. ELEK, E. SZEGÉNY Recent Developments in Wine Markets in the United States Pages 163-172 G.B. WHITE Partnership Agreements in the Wine Branch Pages 173-180 D. RIVIERA The South Australian Wine Grape Exchange Pages 181-190 A.J. FISCHER, A.L. SPAWTON Behavioural Modifications in Wine Consumption Pages 191-202 D. BOULET, J.-Y. HUGUET Pricing in the Australian Wine Industry: a Marketing Perspective Pages 203-212 F. EDWARDS, T. SPAWTON Opening the German Wall and its Impact on the Wine Market Pages 213-216 H. BECKER The United States. Marketing the Potential Pages 217-219 M.F. O'HARA International Competitiveness of the Hungarian Viticulture and Enology Pages 221-226 É. BORSZÉKI Market Structure of Italian Sparkling Wine: the Case of “Franciacorta” Wine District Pages 227-239 D. GAETA Permanent Markets: a New Marketing Tool for the Wine Firms Pages 241-244 F. CICALESE Marketing Italian Wine in the U.S. Market a Case Study of Cantine Riunite Pages 245-259 A. SEGRÉ, G.B. WHITE Marketing Issues to Branding Policies in the Still Wine Markets in Europe Pages 261-274 J.-F. BERGER, F. D'HAUTEVILLE Development in the Global Alcoholic Drinks Industry and its Implications for the Future Marketing of Wine Pages 275-287 A.L. SPAWTON The Viticultural Land Register as a Model of Market Trend Analysis Pages 289-296 P. VILLA, D. GAETA Marketing Study on Wine Consumption in Hungary Pages 297-302 A. CSEH, L. KECSKÉS Round Table: Research and Education in Wine Economy Pages 303-310 M. BOURQUI Conclusions and Resolutions Pages 311-313 R. TINLOT List of Participants Pages 315-318 Subject Index Pages 319-324 Understanding why agricultural policies of developed countries are what they are is critical on several accounts for the developed countries as a group and for individual countries. It is important because the inter-dependencies among national agricultural policies are so numerous, as illustrated by the ongoing agricultural trade confrontation between the United States and the European Community; confrontation that is vividly expressed in the current subsidy war between the two trading blocs. The stakes for developing countries are also very high because the domestic agricultural policies of these two giants have a considerable influence on the international markets of major agricultural commodities. Studying why policies are what they are is an important research issue: legitimate in its own right on scientific grounds and relevant for any institution dealing with agricultural policies. Thus, it is only fitting that an international research institute dealing with food policy should analyze developed country policies and actions. This book is a further development of a research report by Michel Petit, ``Determinants of Agricultural Policies in the United States and the European Community'', published by the International Food Policy Research Institute (IFPRI), and is written by a team of eminent European scholars from a variety of organisations called together by Michel Petit and working under his leadership. Concentrating on the policy process in the European Community, this research provides useful insights on the influence of domestic, economic and political factors in shaping the positions of member countries in Community negotiations and on the process leading to a Community policy decision Since the world wine economy is rapidly changing, the importance of wine production is growing, requiring a new international collaboration, extensive research and an efficient way of teaching. These reasons led to a need for organizing an international scientific symposium on vine and wine economy. Appellation origin control is a kind of marketing. With regards to the technical and juridical field of appellation origin control, its link with economics and marketing is understandable. The world now faces the problem of different appellation origin control systems and there is a need to create uniformity with English speaking producers being more dominant than others as well as economic and political changes in Central and Eastern Europe. For now, the world wine market is complex and a world market as a whole needs to be developed into categories of "fine wines", "wines in general", and "cheap wines". It was agreed that research and education had to be internationally integrated. Different systems of teaching and education were compared, and Hungary proved to be the right place for the symposium. Representatives of 14 countries, international and national organizations, societies, universities, institutes and producers, worked hard on the scientific work as well as visits to wine regions and cooperatives