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Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

Understand the design process, from discovery to implementation Understand what makes good design Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more

Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8 x 10) make The Principles Of Beautiful Wed Design a pleasure to read.

Editorial Reviews

The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe. - Slashdot.org

Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design. - MondayByNoon

Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read. - Blogcritics.org

This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation. - PC Update

His Don't just tell, show! style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter. - Mitch Wheat

1. Layout and composition. The design process Defining good design Web page anatomy Grid theory Balance Unity Emphasis Bread-and-butter layouts Finding inspiration Fresh trends Resizing : fixed, fluid, or responsive layouts Screen resolution Application : Southern savers 2. Color. The psychology of color Color temperature Chromatic value Color theory 101 Red, yellow, and blue or CMYK The scheme of things Creating a palette Color tools and resources Application : the color of coupons 3. Texture. Point Line Shape Volume and depth Pattern Building texture Application : clipping and saving 4. Typography. Taking type to the web Text image replacement Web fonts with @font-face Anatomy of a letterform Text spacing Text alignment Typeface distinctions Finding fonts Choosing the right fonts Application : The fine print 5. Imagery. What to look for Legitimate image sources Getting professional help How not to impress Creative cropping Photoshop adjustments File formates and resolutions Creative image treatments Application : The fine print Onward and upward. This second edition of The Principles of Beautiful Web Design is the ideal book for people who can build websites, but are seeking the skills and knowledge to visually enhance their sites.This book will teach you how to:Understand the process of what makes'good design,'from discovery through to implementationUse color effectively, develop color schemes, and create a paletteCreate pleasing layouts using grids, the rule of thirds, and symmetryEmploy textures: lines, points, shapes, volumes, and depthApply typography to make ordinary designs look greatChoose, edit, and position effective imageryAnd lots more...This revised, easy-to-follow guide is illustrated with beautiful, full-color examples, and leads readers through the process of creating great designs from start to finish.It also features:Updated information about grid-based designHow to design for mobile resolutionsInformation about the future of web fonts including @font-faceCommon user-interface patterns and resources This volume leads readers through the process of creating Web page designs from start to finish, while explaining what makes "good design". The author presents topics such as developing pleasing layouts using grids, the rule of thirds, balance and symmetry, using color effectively, developing color schemes and creating a palette, using textures, lines, points, shapes, volumes and depth among many other useful lessons. Annotation The second edition of 'The Principles of Beautiful Web Design' teaches you how to understand the process of what makes 'good design', examining successful examples in a range of contexts