Веб-дизайн: книга Стива Круга или "не заставляйте меня думать"

People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks. **Amazon.com Review Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In __Don't Make Me Think__, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples. The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites. Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach. This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. __--Stephen W. Plain__ **Topics covered:** * User patterns * Designing for scanning * Wise use of copy * Navigation design * Home page layout * Usability testing** People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks. Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use. Amazon.com Review Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think , author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples. The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites. Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach. This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain Topics covered: User patterns Designing for scanning Wise use of copy Navigation design Home page layout Usability testing Книга, предлагаемая вашему вниманию, написана для специалистов-практиков - дизайнеров, программистов, вебмастеров, менеджеров, маркетологов. Большую пользу для себя и возглавляемых ими проектов извлекут из этого руководства те, кто платят деньги. Сайты современных крупных компаний сегодня во многом определяют судьбу последних. Однако топ-менеджеры не всегда достаточно компетентны в вопросах юзабилити, которые в последнее время приобрели решающее значение. Принципы успешного веб-дизайна описаны автором предельно ясно и с чувством юмора, а их освоение поможет вам задавать экспертам правильные вопросы и получать ответы, которые позволят находить решения трудных технических, эстетических и структурных проблем разработки сайтов. В книге вы найдете принципы разумного подхода к веб-юзабилити, ибо люди не станут пользоваться сайтом, если им не будет понятно, как по нему перемещаться. Судьбы компаний сегодня во многом зависят от их сайтов. Эти крупнобюджетные проекты возглавляют люди, зачастую не имеющие никакого или, по крайней мере, достаточного опыта в вопросах юзабилити, которые неожиданно приобрели важное, решающее значение. В ясной и простой форме автор описывает принципы успешного веб-дизайна. Руководствуясь ими, вы сможете задавать своим экспертам правильные вопросы и получать практические ответы, которые позволят находить решения для трудных технических, эстетических и структурных проблем разработки сайтов. Стив Кругу обладает невероятной способностью легко распутывать самые сложные проблемы дизайна. Но что действительно делает его лучшим в своем деле - так это умение объяснять решения сложных проблем простым и понятным языком, чему стоит у него поучиться. Другие книги по web-дизайну на сайте: Шпаргалки для веб-дизайнеров Before&After. Дизайн страниц Web-сайт без секретов Далее предлагаю перейти в раздел WEB-СОЗИДАНИЕ This Book Is For The People In The Trenches, The Designers, The Programmers, The Webmasters, The Project Managers, The Marketing People, And The Folks Who Sign The Checks. It Is Easily Absorbed Principles Will Help You Arrive At Both The Right Questions To Ask The Experts You Hire, And Practical Answers So You Can Make Difficult Technical, Aesthetic, And Structural Decisions. Foreword / Roger Black -- Introduction : Read Me First -- Chap. 1. Don't Make Me Think -- Chap. 2. How We Really Use The Web -- Chap. 3. Billboard Design 101 -- Chap. 4. Animal, Vegetable, Or Mineral -- Chap. 5. Omit Needless Words -- Chap. 6. Street Signs And Breadcrumbs -- Chap. 7. The First Step In Recovery Is Admitting The Home Page Is Beyond Your Control -- Chap. 8. The Farmer And The Cowman Should Be Friends -- Chap. 9. Usability Testing On 10 Cents A Day -- Chap. 10. Usability Testing : The Movie -- Chap. 11. On Not Throwing The Baby Out With The Dishes -- Recommended Reading -- Acknowledgments -- Index. Steve Krug ; [foreword By Roger Black]. Includes Bibliographical References (p. 183-185) And Index. Yesterday's Web looked far different from today's Web, and tomorrow's Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The sites that offer the best, easiest, most intuitive experience are the ones people visit again and again. To ensure that your sites provide that experience, this guide from usability guru Krug distills his years of on-the-job experience into a practical primer on the do's and don'ts of good Web design. The second edition of this classic adds three new chapters that explain why people really leave Web sites, how to make sites usable and accessible, and the art of surviving executive design whims, plus a new preface and updated recommended reading.--From publisher description