Value Migration: How to Think Several Moves Ahead of the Competition (Management of Innovation and Change)

Value migration as a concept is a flow of economic value from outmoded, obsolete businesses towards the others with superior business designs. The latter ones are better positioned to create utility and comfort for customers. In this book, the author describes the skills that managers and owners need to identify and to capture these value shifts. He posits that the change in a business landscape is, in fact, inevitable and identifies seven patterns of value migration that managers should know. Value Migration Identifies For The First Time A Dramatic Shift In The Business Landscape: New, Aggressive, And Successful Companies Have Taken On The Giants - And Are Winning. Companies Like Microsoft, Nucor, Starbucks, And Southwest Air Have Captured Growth In Revenue, Profits, And Market Value From Previously Dominant Competitors Like Ibm, U.s. Steel, General Foods, And United Airlines. How Have They Done It? Not With New Products Or Innovative Technology, But With Superior Business Designs. These Upstarts, And Some Nimble Incumbents Like Merck, Have Each Created A Business Design - How They Select Customers, Differentiate Their Offerings, Configure Their Resources, Go To Market, And Capture Value - Based On A Strategic Understanding Of Their Customers' Highest Priorities. Slywotzky Charts The Path Of Value Migration From Obsolete To New Business Designs And Identifies Seven Patterns Of Value Migration That Every Manager Should Know. He Demonstrates The Step-by-step Process By Which You Can Evaluate Your Own Company's Situation. He Reveals The Specific Strategic Tools You Can Use In Any Company In Any Industry To Anticipate Customer Changes And Then Design A Business That Will Capitalize On The Inevitable Migration Of Value. The Challenge Of Value Migration -- Not Technology-business Design -- The Three Phases Of Value Migration -- Defining The Competitive Field: From Tunnel Vision To Radar Screen -- Multidirectional Migration: From Steel To Materials -- Migration To A No-profit Industry: Airlines -- Blockbuster Migration: Pharmaceuticals -- Multicategory Migration: Coffee -- From Integration To Specialization: Computing -- From Conventional Selling To Low-cost Distribution -- From Conventional Selling To High-end Solutions -- How To Anticipate Value Migration -- How To Defeat Institutional Memory -- How To Profit From Value Migration -- Five Moves- Or Fewer. Adrian J. Slywotzky. Value Migration Will Set The Agenda For Business Strategy For The Next Decade. It Will Help You Understand Where Value Resides In Your Industry Today And Where It Will Move Tomorrow. It Will Teach You How To Anticipate What Customers Will Want In The Future, How To Deliver It To Them Ahead Of The Competition, And Even How To Determine Who Your Next Major Competitors Will Be. [the Book] Identifies... A Dramatic Shift In The Business Landscape: New, Aggressive, And Successful Companies Have Taken On The Giants--and Are Winning. ...how Have They Done It? Not With New Products Or Innovative Technology, But With Superior Business Designs. These Upstarts... Have Each Created A Business Design--how They Select Customers, Differentiate Their Offerings, Configure Their Resources, Go To Market, And Capture Value--based On A Strategic Understanding Of Their Customers' Highest Priorities. ...he Reveals The Strategic Tools You Can Use In Any Company In Any Industry To Anticipate Customer Changes And Then Design A Business That Will Capitalize On The Inevitable Migration Of Value.--book Jacket. Includes Bibliographical References And Index. Soundview Best Book List According to Slywotzky, "value migration" is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. "A strategy guide that will show you why businesses rise and fall, and how to profit at each phase of a market's life cycle".--Success "[Slywotzky's] far-sighted new book...is likely to shake up the way executives look at their priorities".--Journal of Business Strategy