UX Fundamentals for Non-UX Professionals : User Experience Principles for Managers, Writers, Designers, and Developers

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40 chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process. Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things — we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device’s on/off button. With this book you will be ready. What You'll Learn Master the fundamentals of UX Acquire the skills to participate intelligently in discussions about UX design and research Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy. Front Matter ....Pages i-xiv Front Matter ....Pages 1-2 UX Is Unavoidable (Edward Stull)....Pages 3-7 You Are Not the User (Edward Stull)....Pages 9-12 You Compete with Everything (Edward Stull)....Pages 13-17 The User Is on a Journey (Edward Stull)....Pages 19-25 Keep It Simple (Edward Stull)....Pages 27-33 Users Collect Experiences (Edward Stull)....Pages 35-38 Speak the User’s Language (Edward Stull)....Pages 39-42 Favor the Familiar (Edward Stull)....Pages 43-47 Stability, Reliability, and Security (Edward Stull)....Pages 49-55 Speed (Edward Stull)....Pages 57-62 Usefulness (Edward Stull)....Pages 63-66 The Lives in Front of Interfaces (Edward Stull)....Pages 67-68 Front Matter ....Pages 69-71 Perception (Edward Stull)....Pages 73-88 Attention (Edward Stull)....Pages 89-93 Flow (Edward Stull)....Pages 95-99 Laziness (Edward Stull)....Pages 101-103 Memory (Edward Stull)....Pages 105-112 Rationalization (Edward Stull)....Pages 113-116 Accessibility (Edward Stull)....Pages 117-121 Storytelling (Edward Stull)....Pages 123-129 Front Matter ....Pages 131-134 Empathy (Edward Stull)....Pages 135-145 Authority (Edward Stull)....Pages 147-151 Motivation (Edward Stull)....Pages 153-155 Relevancy (Edward Stull)....Pages 157-164 Reciprocity (Edward Stull)....Pages 165-169 Product (Edward Stull)....Pages 171-179 Price (Edward Stull)....Pages 181-193 Promotion (Edward Stull)....Pages 195-201 Place (Edward Stull)....Pages 203-205 Front Matter ....Pages 207-208 Waterfall, Agile, and Lean (Edward Stull)....Pages 209-219 Problem Statements (Edward Stull)....Pages 221-225 The Three Searches (Edward Stull)....Pages 227-231 Quantitative Research (Edward Stull)....Pages 233-242 Calculator Research (Edward Stull)....Pages 243-245 Qualitative Research (Edward Stull)....Pages 247-258 Reconciliation (Edward Stull)....Pages 259-263 Documentation (Edward Stull)....Pages 265-275 Personas (Edward Stull)....Pages 277-282 Journey Mapping (Edward Stull)....Pages 283-291 Knowledge Mapping (Edward Stull)....Pages 293-297 Kano Modeling (Edward Stull)....Pages 299-306 Heuristic Review (Edward Stull)....Pages 307-310 User Testing (Edward Stull)....Pages 311-317 Evaluation (Edward Stull)....Pages 319-322 Conclusion (Edward Stull)....Pages 323-323 Back Matter ....Pages 325-349 "Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research. You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software. What You'll Learn Know the fundamentals of UX through real-world examples Acquire the skills to participate intelligently in discussions about UX design and research Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy."--Publisher's description