Using LinkedIn Includes index

Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including: Creating a profile that achieves targeted goalsFinding jobs, consulting opportunities, and clients on LinkedInRecruiting job candidatesDeveloping a streamlined approach for managing contactsCustomizing LinkedIn for maximum effectivenessUsing LinkedIn Answers and Groups for research and marketingExtending the power of LinkedIn with applications and toolsBecoming a LinkedIn service providerAccessing LinkedIn from mobile devicesAdvertising on LinkedIn Table of Contents 9 Introduction 17 1 Introducing LinkedIn 21 Understanding the Power of LinkedIn 21 Understanding the Key to Success on LinkedIn 22 Understanding LinkedIn Account Types 22 Exploring LinkedIn Premium Accounts 23 Signing Up for LinkedIn 25 Finding Your Way Around LinkedIn 28 Exploring the LinkedIn Home Page 28 Navigating LinkedIn 31 2 Creating Your LinkedIn Profile 33 Exploring LinkedIn Profiles 33 Creating a Profile That Generates Results 34 Achieving Profile Completeness 35 Creating a Basic Profile 37 Adding Positions 38 Adding Educational Information 39 Adding Websites and Other Information 41 Integrating Your LinkedIn Account with Twitter 43 Customizing Public Profiles 44 Adding Profile Summaries 46 Adding Personal Information 47 Specifying Contact Settings 47 Adding Profile Photos 49 Reordering Sections on Your LinkedIn Profile 50 Viewing Your Profile 50 3 Developing Your LinkedIn Network 51 Developing a Connection Strategy 51 Building Your Network 52 Importing Webmail Contacts 53 Importing Contacts from Desktop Email Programs 55 Connecting with Colleagues 56 Connecting with Classmates 58 Connecting with Others on LinkedIn 59 Connecting with People Not on LinkedIn 61 Responding to Connection Invitations 62 Managing Your Connections 64 Removing Connections 65 Exporting Connections 65 Viewing Your Network Statistics 67 4 Customizing Your LinkedIn Experience 69 Customizing LinkedIn on the Account & Settings Page 69 Customizing Profile Settings 70 Customizing Email Notification Settings 71 Customizing Home Page Settings 73 Subscribing to RSS Feeds 75 Subscribing to Network Updates 76 Subscribing to LinkedIn Answers 76 Customizing Group Invitation Settings 77 Customizing Your LinkedIn Personal Information 78 Customizing Your Privacy Settings 78 Customizing Your LinkedIn Network Options 80 5 Maintaining Your LinkedIn Profile 81 Keeping Your Profile Current 81 Posting Updates 81 Posting an Update 83 Managing Your Updates 85 Commenting On an Update 86 Updating Your Profile 86 Promoting Your Profile on the Web 87 Creating Profiles in Other Languages 89 Printing and Downloading Your Profile 91 6 Communicating with Your LinkedIn Network 93 Understanding Your LinkedIn Network 93 Understanding LinkedIn Messages, InMail, and Introductions 94 Understanding Your Contact Options 95 Managing Your Inbox 96 Sending and Managing Messages 99 Sending Messages 99 Reading and Replying to Messages 101 Sending InMail 101 Requesting and Managing Introductions 104 Maximizing the Power of LinkedIn Introductions 104 Requesting Introductions 104 Managing Introduction Requests 106 7 Searching for People on LinkedIn 109 Performing Quick Searches 109 Searching for People 110 Narrowing People Search Results 112 Performing Advanced People Searches 115 Saving People Searches 116 Using Advanced Search Techniques 117 Using the Profile Organizer 118 Saving Profiles to the Profile Organizer 119 Managing Profiles in the Profile Organizer 120 8 Saving Time with LinkedIn Tools 123 Understanding LinkedIn Tools 123 Installing and Using the LinkedIn Firefox Browser Toolbar 124 Using the LinkedIn Firefox Browser Toolbar 125 Sharing Web Pages with LinkedIn Members 127 Installing and Using the LinkedIn Internet Explorer Toolbar 128 Installing and Using JobsInsider 131 Installing and Using the Outlook Toolbar 132 Creating LinkedIn Email Signatures 133 Installing and Using the Google Toolbar Assistant 136 9 Searching for Jobs 139 Attracting Recruiters and Hiring Managers 139 Searching Job Postings 140 Viewing Job Postings 142 Using Advanced Job Search Techniques 143 Applying for Jobs 145 Finding Recruiters and Hiring Managers 146 Upgrading to a Job Seeker Premium Account 147 10 Managing LinkedIn Recommendations 149 Understanding LinkedIn Recommendations 149 Requesting Recommendations 150 Managing Recommendation Requests 152 Responding to Recommendation Requests 153 Accepting Recommendations 156 Making Recommendations 157 Managing Recommendations 159 Managing Received Recommendations 159 Managing Sent Recommendations 160 11 Recruiting Job Candidates 161 Understanding LinkedIn's Recruitment Options 161 Posting Jobs on LinkedIn 162 Working with Job Credits 166 Searching for Job Candidates 167 Performing Reference Searches 168 Using LinkedIn Talent Advantage 169 12 Enhancing Your Profile with LinkedIn Applications 171 Understanding LinkedIn Applications 171 Choosing the Right Applications 172 Adding Applications 173 Adding the Blog Link Application 174 Adding the Box.net Files Application 176 Adding the Company Buzz Application 177 Adding the Google Presentation Application 179 Adding the Huddle Workspaces Application 179 Adding the My Travel Application 180 Working with Polls 182 Creating Free LinkedIn Polls 182 Creating Paid LinkedIn Polls 183 Viewing the Results of Your Polls 185 Browsing and Answering Polls 186 Adding the Reading List by Amazon Application 187 Adding the SAP Community Bio Application 190 Adding the SlideShare Presentations Application 190 Adding the Tweets Application 191 Adding the WordPress Application 192 Adding and Managing LinkedIn Events 194 Removing Applications 195 13 Participating in LinkedIn Groups 197 Understanding LinkedIn Groups 197 Joining Groups 198 Managing Your Groups 201 Viewing Your Groups 201 Managing Group Display Order 202 Managing Group Settings 204 Viewing Group Updates 204 Viewing Group Members 204 Sharing Information About Groups 205 Leaving a Group 205 Participating in Group Discussions 205 Adding Comments to a Discussion 206 Starting Discussions 207 Viewing and Submitting News Articles 209 Viewing News Articles 209 Adding Discussion Comments to News Articles 210 Posting News Articles 210 Using a Group's Jobs Discussion Board 212 Viewing Job Postings 212 Adding Comments to Job Postings 212 Posting Jobs on the Jobs Discussion Board 213 Creating and Managing Your Own Groups 214 Creating Groups 214 Managing Your Group 217 14 Using LinkedIn Answers 219 Exploring LinkedIn Answers 219 Answering and Managing Questions 221 Finding Open Questions to Answer 221 Searching LinkedIn Answers by Keyword 223 Answering Questions 224 Managing Your Answered Questions 226 Asking and Managing Questions 228 Asking Questions 228 Managing Your Questions 230 Rating Answers to Your Questions 231 15 Using LinkedIn Service Providers 233 Understanding Service Providers 233 Searching for Service Providers 234 Recommending Service Providers 236 Requesting Service Provider Recommendations 239 Responding to Service Provider Recommendation Requests 240 16 Creating a Company Profile 243 Understanding LinkedIn Company Profiles 243 Searching Company Profiles 245 Searching Company Profiles by Company Name 245 Searching Company Profiles by Keyword 246 Adding Company Profiles 248 Associating Employees with a Company Profile 251 Editing Company Profiles 252 17 Advertising on LinkedIn 253 Understanding LinkedIn Advertising Options 253 Working with LinkedIn DirectAds 254 Managing Your DirectAds 259 18 Accessing LinkedIn via Mobile Devices 261 Using LinkedIn Mobile 261 Using the LinkedIn iPhone Application 262 Using LinkedIn on Your Blackberry 262 Using LinkedIn on Your Palm Pre 263 Index 265 A 265 B 266 C 266 D 267 E 267 F 267 G 267 H 268 I 268 J 268 K 269 L 269 M 269 N 270 O 270 P 270 Q 271 R 271 S 272 T 272 U 273 V 273 W 273

Using Linkedin

More than just a book

Get comfortable with LinkedIn. Don’t just read about it: See it and hear it

with step-by-step video tutorials and valuable audio sidebars delivered through

the Free Web Edition that comes with every USING book. For the price of the

book, you get online access anywhere with a web connection—no books to carry,

updated content, and the benefit of video and audio learning. Way more than just a

book, this is all the help you’ll ever need where you want, when you want!

learn fast, learn easy, using web, video, and audio

Show Me video walks through tasks you’ve just got to see—including bonus advanced techniques

Tell Me More audio delivers practical insights straight from the experts

Patrice-Anne Rutledge is a business technology author and consultant who

specializes in teaching others to maximize the power of new technologies such as

social media and online collaboration. Patrice is a long-time LinkedIn member and

social networking advocate who uses LinkedIn to develop her business, find clients,

recruit staff, and much more.

UNLOCK THE FREE WEB EDITION—To register your USING book,

visit quepublishing.com/using.

Covers: LinkedIn

Category: Internet

User Level: Beginner

Review: "Get comfortable with Linkedln. Don't just read about it: See it and her it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection-no books to carry, updated content, and the benefit of video and audio learning. Way more than just a book, this is all the help you'll ever need where you want, when you want!"--BOOK JACKET