صعود: بهره‌برداری از تغییرات عمیق جمعیتی پیش‌رو

"Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends."--Provided by publisher. Read more... Abstract: Unlock hidden business opportunities when you understand the upside of Boomers, Gen Xers, Millennials, and other generations, and how each is impacting markets and economies in their own unique way. Read more... Content: pt. I. The demand side of the equation. Generations and regions -- Counting people -- what a concept! -- The people are demanding -- The ever-so-important delineation of the generations -- Who are these people? -- On the way out with the G.I. generation -- The still quiet silent generation -- Those transformative baby boomers -- The unfairly maligned Generation X -- Coming of age with Generation Y -- The as-yet-to-be-defined Generation Z -- Now that you know who these people are, and how many, where are they? -- The Northeast beholden to international immigration -- The South has indeed risen again -- Doldrums in the Midwest -- Is the West the best? -- pt. II. The supply side of the equation. The impact of demographics -- Put all these people together and stir the pot -- Death comes knocking for us all -- Kicking back during the golden years -- Boomers driving the future of healthcare -- Where house now? -- Planes, trains, and automobiles ... not to mention boats -- Technology -- a language best spoken by the young? -- Retail and marketing--When and how to sell what to whom -- Manufacturing -- coming home to roost? -- Out with the old, In with the new -- labor force dynamics -- pt. III. The rest of the world (row). It's a mighty big World out there -- Economic dynamo -- North America -- The old country -- Europe -- More than half the world -- Asia -- Cradle of civilization -- Africa -- Latin America flavors and down under. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. In Upside, demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing reams of data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided for readers the lively and certainly surprising answers. Find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path And more! Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously. Pt. I. The demand side of the equation. Generations and regions Counting people what a concept! The people are demanding The ever-so-important delineation of the generations Who are these people? On the way out with the G.I. generation The still quiet silent generation Those transformative baby boomers The unfairly maligned Generation X Coming of age with Generation Y The as-yet-to-be-defined Generation Z Now that you know who these people are, and how many, where are they? The Northeast beholden to international immigration The South has indeed risen again Doldrums in the Midwest Is the West the best? pt. II. The supply side of the equation. The impact of demographics Put all these people together and stir the pot Death comes knocking for us all Kicking back during the golden years Boomers driving the future of healthcare Where house now? Planes, trains, and automobiles...not to mention boats Technology a language best spoken by the young? Retail and marketing When and how to sell what to whom Manufacturing coming home to roost? Out with the old, In with the new labor force dynamics pt. III. The rest of the world (row). It's a mighty biw World out there Economic dynamo North America The old country Europe More than half the world Asia Cradle of civilization Africa Latin America flavors and down under. Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside, you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously. "Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends." -- Provided by publisher. Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer executive, or entrepreneur, this insightful book helps you spot the potential for profits in ever-shifting demographics. -- Résumé abrégé tiré de l'ouvrage