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Upselling Techniques: (That Really Work!)

معرفی کتاب «Upselling Techniques: (That Really Work!)» نوشتهٔ Stephan Schiffman، منتشرشده توسط نشر Adams Media Corporation در سال 2005. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

In today's sales environment, upselling is no longer a "nice extra" - for many salespeople, it's become a required part of their sales pitch and is sometimes even built into their quotas. In Upselling Techniques (That Really Work!), Stephan Schiffman provides readers with a complete system for developing and executing successful upselling plans for existing and new accounts without pushing the envelope too far, including useful information that helps salespeople: Increase the size of the average sale; Develop a unique strategic plan for important customers; Position themselves as an irreplaceable business ally; Fend off the competition, hold on to the account...and expand its value over time. In today's sales environment, upselling is more than a "nice extra"-it's an integral part of your sales pitch and possibly built into your quotas. So how can you do your best to maximize this important area of your job? In Upselling Techniques (That Really Work!), America's # 1 corporate sales trainer Stephan Schiffman gives you a complete system for developing and executing successful upselling plans for new and existing accounts-without pushing the envelope too far. This must-have guide includes time-tested strategies that will help you:
  • Increase the size of your average sale
  • Develop a unique strategic plan for important customers
  • Position yourself as an irreplaceable business ally
  • Fend off the competition, hold on to the account . . . and expand its value over time!
Upselling Techniques (That Really Work!) is the only book you need to boost sales, build relationships, and increase your bottom line. Stephan Schiffman, America's #1 corporate sales trainer, is the author of dozens of bestselling books, including Cold Calling Techniques (That Really Work!), 5th Edition; and Closing Techniques (That Really Work!), 4th Edition. His clients include Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, ChevronTexaco, Cox Communications, EMC, Federal Express, IBM, Merrill Lynch, Motorola, The New York Times, Sony, and Waste Management. Upselling Techniques is filled with sure-fire techniques for adding more products—and numbers—to your purchase orders! In today's sales environment, upselling is more than a "nice extra"—it's an integral part of your sales pitch and possibly built into your quotas. So how can you do your best to maximize this important area of your job? In Upselling Techniques (That Really Work!) , America's #1 corporate sales trainer Stephan Schiffman gives you a complete system for developing and executing successful upselling plans for new and existing accounts—without pushing the envelope too far. This must-have guide includes time-tested strategies that help you: -Increase the size of your average sale -Develop a unique strategic plan for important customers -Position yourself as an irreplaceable business ally -Fend off the competition, hold on to the account...and expand its value over time! Upselling Techniques (That Really Work!) is the only book you need to boost sales, build relationships, and increase your bottom line. America's number one corporate sales trainer delivers a comprehensive system for developing and implementing vital upselling techniques and plans, with ideas and tips on increasing the size of an average sale, fending off the competition, and more. Original. A Simon & Schuster eBook. Simon & Schuster has a great book for every reader
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